Chen Shaohua is a famous graphic designer in China, executive director of Shenzhen Graphic Design Association, senior consultant of Shenzhen Interior Designers Association, and founder of Chen Shaohua Design Co., Ltd. It is one of the most individual and successful design masters in contemporary China.
Chen Shaohua, born in Shangyu, Zhejiang Province in 1954, majored in decoration of Xi'an Academy of fine arts from 1972 to 1975, served as an art designer of Shaanxi Provincial Exhibition Hall from 1975 to 1978, studied in decoration Department of Central Academy of Arts and crafts from 1978 to 1982, served as a lecturer in Engineering Department of Xi'an Academy of fine arts from 1982 to 1988, and transferred to Shenzhen Vanke Enterprise Co., Ltd. to establish Vanke Guangzhou from 1988 to 1992 Shenzhen Chen Shaohua Design Co., Ltd. was established in 1992, and Beijing Chen Shaohua Design Consulting Co., Ltd. was established in 2001.
In 1984, the work "green, from your hand" won the gold medal and two outstanding awards of the Sixth National Art Exhibition Poster. It was collected in the China Art Museum. In 1985, it joined the Chinese Artists Association. In 1988, the feature film "child king" won the eighth Golden Rooster Award of Chinese film art as an art director and joined the alliance graphic international .
Award winning record
In 1988, he was the art director of the feature film "child king" and won the 8th Golden Rooster Award of Chinese film art. In 1992, he won the silver award and Jury Award for posters at the "graphic design in China" exhibition. In 1995, he designed commemorative stamps for the fourth World Women's Congress of the United Nations. In 1996, he won the silver award and Jury Award for posters at the second "graphic design in China" exhibition. In 1998, he won the "18th Bruno International Exhibition" The poster of "graphic design Biennale" won the president's award and the chairman's award of the judges. In 1998, at the invitation of the French Ministry of culture, he went to Pompidou cultural and Art Center in Paris to give a special lecture on "modern design in China". In 1999, the poster of the 9th National Art Exhibition won the silver award and joined the alliance graphic international.
Anecdotes of characters
Chen Shaohua and the logo of 2008 Beijing Olympic bid
Chen Shaohua, born in Zhejiang Province and head of Xi'an, has been teaching for six years. He has been in the sea for ten years. He is neither a cultural person nor a businessman. He knows everything and is not proficient in anything. Although we know the destiny of heaven, we are still childlike and fond of wishful thinking. We hope that heaven will open up a new way. He hated the old rules and bad habits, despised utilitarianism and stood aloof from the world. I like solitude, but also make friends, work for perfection. Eyes do not rub sand, see not evil, good fight against injustice, rectum straight, often offend people. When it comes to study, it's not a genius. It's a horse. It's hard work. If you can't do it before others, but you're willing to work harder, you'll be successful. ----Self portrait of Chen Shaohua
In front of Chen Shaohua's many honors and auras, we seem to forget Chen Shaohua, an angry youth in his youth, or Chen Shaohua, an engineer in his youth. However, it is these years that make Chen Shaohua today.
In the "spring of literature and art" - the era of youth, for a young man who has just graduated from University, full of enthusiasm and talent, good work and good love are far from the whole world, especially for Chen Shaohua, who pursues creation and beauty and is determined to make a career. The unprecedented national art exhibition poster gold award is only an exercise, and the controversial "sketch teaching reform" is only an experiment. All these have inspired and tempered the young Chen Shaohua's morale and tenacity. In 1988, 34 year old Chen Shaohua left Xi'an with bitterness and hope, and came to Shenzhen to start his career as a professional designer.
His previous biographies have been quite legendary: he was born in Shangyu, Zhejiang Province in 1954, and moved to Xi'an with his parents as a child; he spent his childhood in the cultural revolution, and the suspension of classes gave him time to concentrate on the mystery of science. At the age of 12, he built a 12 gram AC micromotor by hand; in 1972, he "went astray" and was admitted to the decoration major of Xi'an Academy of fine arts, But he also learned a lot of insights from many old professors who swept into the cowshed. After graduating in 1975, he worked as the designer of Shaanxi Provincial Exhibition Hall. In 1978, he was admitted to the design department of the Central Academy of Arts and crafts. During this period, he received the careful guidance of many older generation of art masters, such as Zhang Ding, Wu Guanzhong, Yuan Yunfu, Yu Bingnan, Chen Hanmin, etc Several magnificent things happened during this period: in the case that the national art circles generally did not attach importance to design (then called arts and crafts), the poster "green, from your hand" won the gold medal of the Sixth National Art Exhibition Poster and caused a sensation in the whole country. This is the first national art exhibition after the cultural revolution, and also the first gold, silver, bronze awards and the first gold, silver, bronze awards In order to cultivate students' creativity and imagination, he broke the inherent teaching system and boldly carried out the "sketch teaching reform", which was warmly welcomed and supported by young teachers and students, but was welcomed and supported by the school authorities Opposition and censure, which caused widespread controversy and a sensation.
The following story is the course of a professional designer. From being the creative director of Vanke Group's Shenzhen state-owned enterprise company to founding Chen Shaohua design studio, to the famous Chen Shaohua Design Co., Ltd., Chen Shaohua has created a large number of excellent design works in more than ten years after experiencing all kinds of hardships and joys of life and career. From Shenzhen TV station, Vanke Group, Tiange group, great wall real estate, Shenzhen CITIC City Plaza, Oriental insurance to the logo design of 2008 Beijing Olympic bid; from the commemorative stamps of the fourth World Women's Congress to the commemorative stamps of World AIDS Day and the newly completed third set of monkey tickets of Chinese Zodiac; from communication to stopaids to traffic safety (lizard) The poster design of "lizard". In 2000, he joined AgI (International Graphic Design Alliance) and became a member of the world's top graphic designer organization, which should be well deserved for him.
The logo of 2008 Beijing Olympic bid is one of the most worthy masterpieces in his works. Chen Shaohua made a breakthrough in the traditional Chinese painting design, combined with the traditional Chinese painting design, and finally made a breakthrough The scheme conquered almost all the judges, passed by an absolute advantage, and was praised by the International Olympic Committee. Finally, this scheme has been improved by the painter Han Meilin. Colleagues at home and abroad also praised the design. A German designer saw it and said excitedly that if Beijing successfully applied for the Olympic Games, she would be the most beautiful image in the history of the Olympic Games. Undoubtedly, this is a masterpiece that has been widely praised in the professional field, and the success of Beijing's bid for the Olympic Games has proved this.
Ignite the fire of design
China's Chinese mainland's graphic design history was written brilliance by Chen Shaohua's important design activities from Shenzhen. In 1992, he held a "graphic design in China 92 Exhibition" with several other pioneers, who lit the sacred fire of Chinese graphic design. In 1995, the first graphic design association of mainland China, the graphic Design Association of Shenzhen, was founded in collaboration with the design of Shenzhen. In 2003, he went out of the mountain again to hold a new milestone of graphic design - "Shenzhen design 2003 Exhibition".
In addition, from teaching in Xi'an Academy of fine arts to working in design in Shenzhen, he trained many famous designers such as Han Jiaying, Zhang Dali, Liang Xiaowu, Du Fengsong and Li Tingting for China, which made his state-owned company become another Huangpu Military Academy of Chinese design.
A designer with a sense of mission
"The root problem of Chinese design is the lack of creativity and aesthetic education. We should start from the popularization and improvement of the aesthetic consciousness of the public, and promote the progress of social civilization through the promotion of the public's taste." Chen Shaohua talked about it on important occasions many times. He said: "I emphasize big design and the promotion of socialized creativity. This is not only a problem that can be solved by cultivating a few AGIS, but also a problem that needs to be solved through education and social popularization." Here, it is not difficult to understand why Chen Shaohua is keen on many public welfare design projects, such as the logo of the Olympic bid and the stamps for the prevention and treatment of AIDS. He thinks these are just one of the efforts to effectively realize his ideal. And in this process, he has always emphasized the Chinese spirit in the design, he embodied the Chinese spirit through the color, graphics and other elements that can be expressed in his design.
At that time, Chen Shaohua was not simply a talented person and indignant youth in the era of Xi'an Academy of fine arts, or a stranger and design leader in the era of state-owned enterprises. He was not a designer who was already famous all over the world, but a sober and idealistic designer who had a sense of historical mission and social responsibility and could show Chinese spirit. And in the current design vision,
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