Aesthetic Ceramic Museum

Remember the classic scene in the movie ghost? Like the protagonist of the movie, do you experience the ceramic production process with endless aftertaste? Aestheticism Ceramic Museum is a good choice.

Aesthetic Ceramic Museum

The full name of aestheticism Ceramic Museum is "aestheticism China Building Ceramic Museum", which is located in Gaopo Town, Dongguan City, Guangdong Province, China. China Building Ceramics Museum is the first town level "state" Museum in Dongguan. It is also the first ceramic industry Museum in China and the first industrial resources museum built by an enterprise. During the Spring Festival in 2006, Weimei Ceramic Museum officially appeared in Dongguan, the beautiful and rich hinterland of the Pearl River Delta, and is open to the public free of charge.

brief introduction

The full name of aestheticism Ceramic Museum is "aestheticism China Building Ceramic Museum", which is located in Gaopo Town, Dongguan City, Guangdong Province, China. China Building Ceramics Museum is the first town level "state" Museum in Dongguan. It is also the first ceramic industry Museum in China and the first industrial resources museum built by an enterprise. During the Spring Festival in 2006, Weimei Ceramic Museum officially appeared in Dongguan, the beautiful and rich hinterland of the Pearl River Delta, and is open to the public free of charge.

Construction purpose

Aestheticism Ceramic Museum is the display of aestheticism corporate culture and achievements. It not only reflects a qualitative leap in aestheticism business philosophy, but also reflects the profound connotation and social responsibility of enterprises. In the industry, there has long been the saying that aesthetic ceramics and culture are king. Aestheticism in the process of entrepreneurial growth, facing countless shocks and tests, but ultimately can turn crisis into opportunity, the fundamental reason lies in the important role of aestheticism characteristic culture. People can be frustrated, but not without soul; the army can be defeated, but not without commander; enterprises can be without assets, but not without culture and talents. This is the entrepreneurial experience of aestheticism enterprises for many years. At that time, when the enterprise was on the verge of bankruptcy, aestheticism timely introduced the concept of cultural management and named the product after Marco Polo, the ambassador of Chinese and Western cultural exchanges and Italian. As a result, the enterprise went out of the trough with Marco Polo's antique glazed tiles. After aestheticism, he was the first to put forward the concept of Ceramic fashion in the industry, and achieved the purpose of product differentiation by creating product fashion. Aestheticism has become a leader in the ceramic industry because of its unique cultural taste and artistic characteristics.

In modern society, material consumption and cultural consumption are increasingly integrated. Only products with cultural content, cultural taste and cultural personality that can meet the material and spiritual needs of human beings can win in the fierce competition. The more cultural connotation is injected into the product, the greater the cultural content of the brand, the higher the added value of the product, and the more favorable the position in the competition. In the future, the competition of enterprises will turn from technology competition to culture competition, and culture is the core competitiveness of enterprises. As Huang Jianping, chairman of Weimei Ceramics Co., Ltd., said: with the development of world economy, we must admit such a reality: for an enterprise, intangible things are more valuable than tangible things, that is to say, brand is more important than equipment, and brand is more important than factory building. Aestheticism focuses on promoting product quality and product R & D through cultural accumulation, which undoubtedly injects new strength into the long-term development of enterprises.

The fittest seek survival, stability seek development, and adaptability seek access. In 100 years, people will still see "aestheticism" on the world ceramic stage. As long as you believe, you will see! We have reason to believe that the future of aestheticism will, as chairman Huang Jianping said, stand out and shine brilliantly on the world ceramic stage!

Collection

The Museum covers an area of more than 20000 square meters, costs 30 million yuan and takes more than one year to build. It is located in the headquarters of Guangdong Weimei Ceramics Co., Ltd. It has nearly 80000 exhibits and collections. It is divided into Weimei Ceramics Museum, Weimei history exhibition room, Weimei wall decoration exhibition, Weimei decoration exhibition, Weimei creative gift exhibition, Chinese architectural ceramics history exhibition hall and Chen Fucheng Weimei Museum Eight exhibition halls, including art museum and ceramic art museum, is a ceramic Museum integrating ceramics, calligraphy and painting art exhibition, the development history of enterprise building ceramics and the development history of Chinese ceramics.

architectural composition

When you enter the aestheticism Ceramic Museum, an elegant and dignified artistic atmosphere comes to your face. On the first floor of the exhibition hall is the aestheticism Ceramic Museum full of modern flavor, which mainly displays the products of Marco Polo and LD. The layout of the whole exhibition hall can be said to be unique. The overall and partial treatment is just right. The elegant environment makes the viewers relax and sigh. Located on the second and third floor of the museum, there are four pavilions, namely, the aesthetic wall decoration exhibition, the aesthetic decoration exhibition, the aesthetic creative gift works exhibition, and Chen Fucheng aesthetic art museum. They mainly display many exquisite ceramic works created by Professor Chen Fucheng, the museum director, the main creator, and known as the first person of knife and brush calligraphy, which embodies the perfect combination of knife carving art and architectural ceramics. A series of exhibitions in the aestheticism history exhibition room give visitors a strong feeling of the special background and development process of aestheticism enterprises, while the exhibition hall of Chinese architectural ceramics history gives people a better understanding of China's broad and profound architectural ceramics culture. The most popular one should be the interactive exhibition hall, which makes the audience have endless aftertaste in participating in ceramic production.

Address: 1st, 2nd and 3rd floors of Weimei group, caodun bridge, North Ring Road, Gaopo town

Longitude: 113.752065

Latitude: 23.121911

Official website: http://www.chinabcm.cn

Traffic information: self driving:

1. From Guangzhou, take Guangyuan express line to Beiwang Road exit, turn left and go straight for 1 km.

2. Self driving from Dongguan City, go to Dongguan Avenue, Dongcheng Middle Road, drive to Guangzhou, cross dawangzhou bridge, and go straight for 6 km.

3. From the 5th ring of Huancheng Road to Beiwang interchange in Gaopo, turn to Beiwang highway and drive 1 km to Guangzhou.

Bus routes:

1. From Dongguan City, you can take bus no.k5, K6, 27, 4 to Dongguan North bus station, transfer to Gaopo No.5 and get off at Weimei group station.

2. From other towns, you can take C4, 101, 106, 108, 213, 217, 219, 307, 311, 70, 71, 75 to Gaopo traffic sub Bureau, transfer to Gaopo No.5 bus and get off at Weimei group station.

3. In Gaopo, you can take Gaopo No.5 bus and get off at Weimei group station.

Ticket information: free visit

Opening hours: 08:00 - 17:30