He Ziqiang

He Ziqiang

He Ziqiang, a young director, is determined to forge ahead, good at plot creation, and loves traditional story expression. His works are directed at people's hearts. From Godfather and mommy to the feast of youth, the works closely follow the context of the times, pay attention to the reality, make people think deeply, and pay attention to the changes of the fate of the marginal people in the era. Movies and commercials are unforgettable. He once directed and shot the public service ads of AQSIQ and the advertising films of many well-known brands. In 2012, he relied on a warm and touching micro film work "Godfather" which reflected the reality to hit the Internet at one stroke. The film "mommy" is a new network myth. At present, the latest work "youth feast" is being released.

Creative idea

He is a non professional, from the network out of the generation, has been concerned about the change of personal image. From campus DV to personal short film to original video to network drama to micro film, the name has evolved since 2005. But the essence has not changed. It is a means for individuals to express themselves with the help of image. With the popularity of cheap movie tools such as 5D2, the era of personal image refinement has come. the focus on micro movies has gone too far today, because those are long advertisements and have nothing to do with movies. The majority of the audience want to see interesting and touching works or works that can make them think, and these works are influenced by their original words and unique expression or image expression. You go to any video website, you will see the original below there are movies, TV series. You have too many choices. You can see American TV series, British TV series and micro movies on the other side of the ocean for the first time. What do you use to attract people? the characteristic of micro film itself in the network communication determines that it should be different from traditional films and TV dramas, that is, freedom, with a larger scale to express. What's more, the micro film should return to the storytelling, and tell a story in a down-to-earth way, which can move one's own story first. Micro film can go out of another film world.

Director's explanation

The original intention of shooting "Godfather" was to make a tender film on father's day. At the beginning, there were several books, but they were not very satisfied. Until the book came out and seven drafts were changed, I was really moved by my father in the climax of the story. Then the shooting started immediately, and I put a lot of energy into it. It took less than 20 days from writing the book to finally making the film. It was a bad time Often painful experience, even more emotional film is the art of preparation, but also the art of regret ah. Moved by the comments of netizens, thank you for giving me the motivation to continue telling stories. in the future, I will still focus on the works of story, not for the sake of being different or shocking. I will be able to move myself and the audience, so that the audience can have something to think about and get something. I will have no regrets in this life.

Main works

feature film

Godfather in 2012 mammy in 2013 youth feast in 2013

Commercials

Tangchen Yipin leisure food, Sanhe City publicity film, AQSIQ public service advertisement, Sohu Changyou round series advertisement