Opening remarks to attract customers

In the process of telephone communication, customers don't like to waste time listening to things that have nothing to do with them, unless they get some benefits from this kind of call. Therefore, the prologue should generally include three aspects: who I am or which company I represent, what I call the customer for, and what benefits my company's service will bring to the customer.

In addition, there are several ways to attract each other's attention.

(1) State the differences of the enterprise, such as "the biggest", "the only" and so on.

(2) Talking about other customers who have just served, such as "recently we have just provided sales training service for ××, they are very satisfied with the service, so I think it may be helpful to you.".

(3) Talk about topics he is familiar with, such as "I saw an article you wrote in the newspaper recently.".

(4) Praise him, such as "I heard from your colleagues that you have a lot of research in the field of XX, so I also want to communicate with you.".

(5) Cause him to resonate with some things, such as "a lot of people think telemarketing is an effective way of sales, I don't know what you think (if you know that he also agrees with this point)".