Implement sniper tactics to interfere with the opponent's competition process

Sniping at an important part of a competitor's business activities can not be carried out smoothly, and win him time and space for competition.

There are many kinds of sniping tactics, and Mercedes Benz's "encircling Wei and rescuing Zhao" method for Toyota is also one of the representatives.

For some time, Toyota Motor Company of Japan specially launched Lexus brand luxury cars, claiming that as long as half the cost of Mercedes Benz, it can buy the same luxury cars as Mercedes Benz, so as to invade the European market which originally belonged to the territory of Mercedes Benz.

In this case, Mercedes Benz is not in a hurry to extend its tentacles directly to the Japanese mainland, launching new Mercedes Benz premium cars one after another in the Japanese market. At the same time, the price is close to that of Lexus, and launching a series of advertising activities, emphasizing the precision and greatness of German culture and its automotive engineering, and deliberately placing the display position of Mercedes Benz next to that of Lexus, so as to force the market So that some customers who want to buy Lexus can not withstand the temptation and turn to Mercedes Benz In the end, Mercedes Benz successfully stopped Toyota's attack and consolidated its position by directly attacking Toyota's home.

Sniper tactics can interfere with the opponent's competitive process, making it unable to carry out normal business activities. In the case of failure, the other side had to withdraw first and discuss it later.