Using the psychology of "following the crowd" to promote sales

"Following the crowd" means that individuals are influenced by the behavior of the outside crowd, and show their own perception, judgment and understanding in line with public opinion or the behavior of the majority, which is a manifestation of social recognition. The application of "following the crowd" to sales is another knack for salesmen to influence potential customers. Using people's psychology of following the crowd, we can often get twice the result with half the effort.

For example, Xiao Wang, a car salesman, successfully used this method to sell an expensive car.

Xiao Wang searched for some influential customers in the company's sales records, recorded the customer's name and the model he bought, and took them with him for future reference.

When the potential customer Mr. Liu came to see the car, Xiao Wang grasped the customer's psychology through analysis and worked out the countermeasures.

First, praise the customers and win their favor, so as to lay the foundation for the final transaction; then, use the "trump card": "by the way, Mr. Liu, President Lin of XX trading company, do you know him? Great minds think alike. "He bought as like as two peas ago in half a year ago." What seems to be a casual sentence is that it makes full use of the herd mentality of potential customers, influences potential customers through others' identification, and urges potential customers to make purchase decisions.

As Xiao Wang expected, Mr. Liu signed the order very happily.

It can be seen that in sales, when encountering similar customers, salesmen may as well take similar measures. I believe it is much better than introducing the superior performance of products directly.