Express your identity

In sales promotion, no matter what kind of transaction you are engaged in, expressing your identity will help the smooth progress of the transaction.

Expression of empathy, like praise, is the "lubricant" in sales communication, and this is also the least heard in sales promotion, that is, the least said by the salesmen. An expert in sales promotion often asks his students, "if a friend of yours comes to your house and cries to you, saying that his children are disobedient and climb up and down every day, he will fall down from the upstairs and turn blue. What would you say to your friends at this time? " And most of his students would say, "children are like this now." That's the expression of empathy. For example, if you are a salesman of a telecom operator, the customer says to you, "I lost my cell phone." At this time, instead of asking the original designed questions, you should first pay attention to the customer: "ah, if you lose your mobile phone, you should stop it immediately." In this way, customers will really feel concerned.

In sales promotion, salesmen should learn to use empathy to promote the success of the transaction.