Know when to "sell gently"

As a good salesman, you should know when to "sell gently". For potential future customers, salesmen should keep calm and dive into the sea. The so-called "sneaking into the sea" refers to being able to stand up to them and try to get close to them instead of being wary from the beginning. Mutual trust is the highest level of relationship marketing.

For example, Thomas, a salesman, likes playing golf, so he gets to know many powerful customers. However, he does not take advantage of this opportunity to promote. Instead, he separates personal entertainment from business and establishes a good relationship with his golf partner. This is a typical strategy to build trust and win the favor of customers. It can often achieve very good results.

It is this way that makes Thomas win the admiration of Jim, the general manager of a company who plays with him. The other side takes the initiative to ask to do business with him. As a result, Jim becomes Thomas's biggest customer.

This business seems to be easy to do, but in fact, it is obtained through long-term contact with customers and winning their trust and respect. Among them, it is particularly important to talk with potential customers for a long time, which is also the key to Thomas' success. It can be seen that the result of hard selling is rejection, and the relationship developed over a period of time will last longer. As a salesman, you might as well learn from Thomas's practice. First, you can gain the trust of potential customers, and the business will come naturally.