Xinhua news agency, Beijing, September 2, the Central Propaganda Department recently issued the "notice on carrying out comprehensive management in the field of culture and entertainment" to solve the problems in the field of culture and entertainment, such as traffic first, chaos in the "rice circle" and violation of law and morality.
The circular points out that in recent years, the cultural and entertainment industry has played a positive role in meeting the diversified cultural needs of the people and promoting economic growth. The relevant competent authorities have taken a series of measures to deepen the comprehensive reform of the film and television industry, promote the healthy development of the film and television industry, and strengthen the supervision of network content. They have continuously strengthened the rectification of stars' sky high price film remuneration, "Yin-Yang contract", tax evasion, vulgar information hype and the management of bad artists, and achieved certain results. However, with the rapid development of the cultural and entertainment industry, there are signs of resurgence of new ways to solve problems such as sky high film remuneration, "Yin-Yang contract" and tax evasion. New situations and new problems such as flow supremacy, abnormal aesthetics, "chaos in the rice circle" and "delay and Reform" occur one after another. Some employees have low political literacy, weak legal awareness and declining moral concepts, Illegal and immoral words and deeds occur from time to time, which has a negative impact on society, especially teenagers, seriously pollutes the social atmosphere, and the people have a strong reaction. To this end, the Central Propaganda Department, together with relevant departments, has recently focused on comprehensive management in the field of culture and entertainment.
The notice clearly states that we should adhere to the socialist core values as the guide, adhere to problem orientation, comprehensive measures and address both the symptoms and root causes, effectively curb the bad tendencies of the industry and clarify the atmosphere in the field of culture and entertainment.
The circular calls for standardizing the market order. Emphasize corporate social responsibility and encourage positive interaction between capital and industry. We will curb bad capital for profit, resist sky high film remuneration, rationally allocate the proportion of costs, severely investigate and deal with tax evasion, and effectively maintain market order.
The notice requires the responsibility of compaction platform. Combat flow first and maintain the good ecology of the industry. Investigate and deal with a number of marketing numbers that seek improper interests. Crack down on various forms of traffic fraud. Strictly manage all kinds of hot search lists and optimize content recommendation algorithms. Strengthen the management of star fan groups and backup club accounts. Earnestly fulfill the supervision and management responsibilities, and severely deal with mutual information. The website platform found not in time and not managed in place shall be punished according to relevant regulations.
The notice requires strict content supervision. Strictly control variety shows and improve the examination and approval mechanism. It is strictly prohibited to select minors to participate in talent shows. We will continue to carry out special rectification of online variety shows. Establish a correct aesthetic outlook and strengthen the aesthetic guidance of literary and artistic creation. Strengthen the audit of game content and improve the connotation of game culture. Compact the main responsibility of the game platform, promote the access of anti addiction system, and improve the real name verification technology.
The circular calls for further strengthening industry management. Increase the punishment of illegal and immoral artists, and prohibit the return of artists with bad deeds. Standardize star advertising endorsement. Raise the entry threshold and standardize artist brokerage. Strictly implement the performance broker qualification certification system. Study and formulate management measures for actor brokerage institutions and online performance brokerage institutions. Give full play to the role of industry associations, strengthen the functions of professional ethics committee, actively carry out moral evaluation, and timely boycott and jointly punish illegal and immoral personnel, brokerage companies and star studios that condone illegal and immoral acts.
The circular points out that education and training should be strengthened. Enrich the means of education and training for employees, strengthen ideological and political guidance, and clarify the red line and bottom line. Strengthen the ideological and moral education of teenagers, form a joint force among schools, families and society, and guide them to establish correct values. Minors in compulsory education are prohibited from participating in idol groups and offline assistance activities. We will strengthen law popularization education among young people and strengthen the warning education role of "rice circle" fund-raising chaos, bad online loans and other negative cases.
The notice points out that we should improve the system guarantee. Improve laws and regulations and promote management according to law. Study and formulate regulatory rules for fan community management, brokerage company management, live broadcast management, and endorsement management of performing star financial products and game products.
The circular points out that public opinion publicity should be strengthened. Strengthen positive publicity and guide employees to advocate morality and art. Strengthen supervision by public opinion and create a good environment. Give play to the role of literary criticism and guide correct aesthetics.
The notice emphasizes the need to strengthen organizational leadership. Party committees (Party groups) at all levels should earnestly improve their political position, deeply understand the importance of "shaping what kind of future people", strictly implement the responsibilities of supervisors and territories, bring the comprehensive management of the cultural and entertainment field into the ideological work responsibility system and into the important agenda, refine and improve work measures in combination with reality, and ensure that all tasks are implemented in place. Strengthen work linkage and build a work pattern of multi field and cross departmental cooperation.
At the same time, the Central Propaganda Department also made special arrangements to further continuously rectify the chaos in the "rice circle". From the eight aspects of strengthening the management of variety shows, strengthening the management of list products, strengthening the consumption management of fans, strengthening the interactive management of fans, strengthening the management of star brokers, strengthening the self-discipline of stars, cracking down on violations of laws and regulations, and limiting the irrational pursuit of stars by minors, we will resolutely resist the adverse tendencies of star making and star speculation, pan entertainment and flow supremacy Money worship and other abnormal values, explore and build a long-term management mechanism of "rice circle" to guide the healthy growth of teenagers.
Release Time:2021-09-02 21:02:08
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