Yan Wei
Yan Wei, born on November 6, 1974 in Shanghai, Xiao Hu, whose ancestral home is Nantong, is the founder of the core market, a national professional manager, a member of the culture and Culture Commission of the national science and Technology Administration Commission, and a member of Nanhai Guanyin Gongde foundation. Since childhood, he has received a variety of education and training, and participated in cooperation and exchange many times after selection in his childhood. He once received Japanese Prime Minister Kazuo Tanaka.
Character experience
pupillage
When I was young, my father was in the barracks all the year round, so I went back and forth to Shanghai and my father's barracks, and was influenced by the regular barracks culture. Kindergartens enrolled in Shanghai Experimental Kindergarten. Since childhood, they have received various kinds of education and training to learn comprehensive knowledge. In childhood, they have been selected many times to participate in the cooperation and exchange at the state guest level. They once received Japanese Prime Minister Tanaka Kazuo.
Youth
As a teenager, he was selected by the district children's palace for vocal music and dance training. He joined the little Yingxing Art Troupe. During his study in school every week, he spent more than half a day in the children's palace for full-time vocal music training, and participated in various cooperation and exchange activities according to the actual situation at that time. For example, the first large-scale "we walk into the sunshine in October" recorded in Shanghai Exhibition Center extols China's success The business opportunities brought by the reform and opening up to China and the shooting tasks of documentary films in line with the world. study public relations course in Shanghai Institute of economics and management (cooperated with Shanghai Blue Sky Economic Co., Ltd.). The course is based on the combination of books and practice, majoring in the changes of modern society and the development of public relations, basic theory of public relations, public relations of social organizations, planning and creativity of public relations, investigation and research of public relations, and principles of public relations And application, public relations etiquette knowledge training, practice courses fully reflect the reality, participate in all kinds of cooperation and exchange work. Such as movie star concert, etc.. (1) the concept, category and essence of public relations (explain "what is public relations") (2) the origin and development history of public relations (explain "the origin and development of public relations") (3) the behavior subject and its function of public relations (explain "who is doing public relations?"? What are you doing? ") (4) public object analysis (explain "with whom to carry out public relations activities") (5) management process of public relations (explain "how to do public relations") (6) media and application methods of public relations (explain "what means and methods to carry out public relations") (7) practical activities of public relations (explain: what public relations work mainly does ") (8) public relations Professional ethics and legal constraints of public relations (9) the national conditions and characteristics of the application and research of public relations in China the practical significance of public relations: (1) adapt to the needs of opening up. Opening up needs to strengthen the communication between China and the outside world, especially in the context of today's global economic integration. On the one hand, it needs to understand the world, on the other hand, it needs to spread itself to the world. Opening up makes the problem of image management increasingly prominent, so it needs to establish public relations awareness and strengthen public relations management. Opening up needs to act according to international practices, especially in China's accession to the world After the WTO, learning and applying public relations will help to perfect and standardize the organization's behavior. (2) to meet the needs of the system reform, the system reform promotes the development of the horizontal connection, makes the social relations of the organization increasingly complex, and brings new changes to the relationship state (social relations and public opinion) and behavior mode of the organization. Therefore, it is necessary to apply the public relations to strengthen the social communication and social coordination of the organization. (3) to meet the needs of the development of market economy. Market economy has brought about a wide range of division of labor and cooperation and fierce market competition. Enterprise organizations need to use public relations to expand cooperation, strengthen competitiveness, establish the popularity and reputation of the organization and its products, and promote economic and social benefits. (4) meet the needs of modern information society. The development of modern information communication technology and communication methods has promoted the change of social communication concept and behavior. Especially with the development of mass media, the role of public opinion is increasingly enhanced, which makes the problem of organization image management increasingly prominent. It is necessary to use public relations means to understand public opinion, guide public opinion, and improve the survival and development environment of the organization. (5) to meet the needs of social stability.
Training experience
Microsoft Certified Microsoft office software expert, Microsoft proficientuser product expert. Proficient in using word, Excel and project management software (Powerpoint, project management software, foxtable database management), complete all kinds of management plans and forms. once participated in the professional manager training of Tianjie Enterprise Management Co., Ltd., a wholly-owned company of TMI management training institution in China, which is a national training institution authorized by the state, and passed the national professional manager assessment. During the training period, it was welcomed and respected by the senior managers of enterprises. In the process of organizing cooperation and exchange activities among the trainees for many times, it not only served as a management module for learning and experience sharing, but also for the study and exchange of calligraphy and painting. participated in the MT elite project of Manulife finance, which was founded in 1887 and has a history of 100 years. Life insurance planners play an important role in the financial industry.
Brand culture
"Y" in logo figure is the first pinyin letter of Chinese surname of brand founder "Yan Wei" and the first English letter of English name yakira is the logo; "Y" means "supporting structure" pictographically; "the main body of supporting structure of" Y "takes yellow as the color of supporting structure preferred by emperors of all dynasties in China, supplemented by dark red symbolizing power. The design of logo adopts the combination of Chinese and western, which means that the main value chain of China and the west is decomposed and combined; the word "business", which covers a wide range of contents, is adopted, including industry, occupation, business, transaction, business, affairs and business, with dark red as the leading factor of multi angle and multi-level value creation decomposition. Corebusiness, which takes the name of Yan Wei, the founder of the brand, the blue sky of "Wei", as its development color, the layers of plump petals represent the three-dimensional thinking. According to the actual situation, the creative thinking and implementation of the maximization of interactive value at different levels and from different angles, the lotus in the center is like Lianpeng, which complements each other with the brand logo. Contrast the main idea of the core market value creation navigation, simple happiness creation. "the international top-level domain name of the website is registered by Yan Wei, and has been continuously recorded in the domestic and international top-level domain name database (jointly authorized and issued by ICANN, the international domain name registration organization, China Internet ICANN)
Honors
China Yearbook
The experts are invited by the Yearbook society of the people's Republic of China to compile the Yearbook of the people's Republic of China. The Yearbook of the people's Republic of China is the only comprehensive national yearbook of China, which is confirmed by the general office of the State Council and approved by the General Administration of press and publication. Since its inception in 1981, it has published 32 consecutive issues. Because of its full and accurate content, complete information and authoritative data, it has become a decision-making reference journal and authoritative reference book for people from all walks of life at home and abroad, including people from the economic and trade circles, to understand China, study China and invest in China. At the same time, it is also an important reference for domestic party and government organs, enterprises and institutions, research institutions and colleges and universities to consult materials, master information, understand the overall situation and guide work Examination journals and large reference books with collection value.
The Yearbook of the people's Republic of China consists of geography, history, special records, state organs, the CPPCC National Committee, political parties, organizations of young workers and women, the Department of public security and law, discipline inspection and supervision, military affairs, foreign affairs, reunification of the motherland, Hong Kong and Macao Special Administrative Region, population, ethnic, religious and overseas Chinese Affairs, labor, personnel and social administration, spiritual civilization construction, general economic category, finance, urban and rural construction, and environmental protection This paper introduces the reform of all walks of life in China from 42 sectors, including nursing, agriculture, industry, transportation information industry, domestic trade, foreign trade, tourism, science and technology, education, cultural undertakings, literature and art, press and publication, sports, health and medicine, provinces and cities, open areas, law, chronology of events, statistics, figures, Youxiu counties and excellent enterprises and institutions In the historical process of opening up, China should establish its international image in an all-round way. At present, it is the only one in China that starts with the national territory, the national flag, the national anthem, the national emblem and the standard photo of the president. It is composed of the National People's Congress, the National Committee of the Chinese people's Political Consultative Conference, departments under the State Council, relevant departments of the Chinese people's Liberation Army, democratic parties, people's organizations, and party and government leaders of provinces, autonomous regions and municipalities directly under the central government. Every year, both Chinese and English versions are published in Beijing and Hong Kong at the same time to the whole country and the world. It is famous for its comprehensive and accurate materials.
China Association of experts and scholars
In view of the important position of Jin Wei, a large-scale expert in the field of literature compilation, he decided to join the Committee. The golden Dictionary of contemporary influential persons is a large documentary document compiled by the Education Committee of China Association of experts and scholars. It introduces and collects the remarkable achievements made by Chinese experts and scholars from all aspects, and copies them to enterprises and institutions at all levels
Chinese PinYin : Yan Wei
Yan Wei