Wang Zhengpeng
Wang Zhengpeng, a member of financial media, is the former general manager of Hexun. He is now the CEO of baa satellite TV.
essential information
Wang Zhengpeng, a famous financial columnist, was director of financial news center of Beijing Morning Post, director of Investment Information Department of Hexun, and general manager of Hexun financial communication department.
Educational experience
He graduated from the Central University for Nationalities in 1997 with a Bachelor of Arts degree;
He graduated from Tsinghua University of Journalism and communication in 2004 with a master's degree in journalism;
He graduated from University of Bedfordshire in 2007 with a master's degree in communication.
Personal experience
Since 2004, Wang Zhengpeng has written an independent blog, financial nightmares, and published a large number of articles on China's reform and development strategy, which has aroused widespread social concern. In 2005, financial nightmares won the best Chinese culture financial blog in the world on sohu.com.
As a communication scholar, Wang Zhengpeng published the British newspaper research monograph newspaper breakthrough: the transformation of traditional media in the digital age in 2011, which was highly praised by the industry. In August 2012, he published the fragments of the turbulent era: the golden decade of China's economy. In 2016, he published the communication essay "orchard in Sufi: Communication notes of a northwest village".
Main works
Orchard in Sufi: Notes on communication in a Northwest Village
Orchard in Sufi: Communication in a northwest village is a collection of cultural essays by Wang Zhengpeng, a communication scholar. He dissects the inheritance and spread of traditional beliefs and customs from the perspective of communication. This book contains 50 essays such as "the donkey of the farmer".
Sufism is a way of producing and spreading knowledge. Taking Wang tuanzhuang, his hometown in Ningxia, as a sample of anthropology, Wang Zhengpeng comprehensively expounds the fragmentation process of traditional society from the perspectives of orthodoxy, customs, history and ceremony.
The transformation of wangjiatuanzhuang is a natural thing, with progress and decline, facing an unpredictable future. Wang Zhengpeng's expression is far more than nostalgia. What he conveys is the significance of the construction of people's hearts for the construction of new countryside. What he cares about is the humanistic home of people's hearts: "it is the most urgent to give warm and considerate humanistic care to the rapidly changing villages in the modern torrent."
Fragments of the storm era: China's golden decade of economy
In 2012, Wang Zhengpeng's work fragments of the turbulent era -- China's golden decade of economy was published in September of that year. Within a few months after it was published, it successively appeared on the monthly book list of sina finance and economics, the monthly book list of excellence, and the monthly book list of reference news, and finally won the 2012 annual financial book award of people's network.
An important academic contribution of this book is that it defines the golden decade of China's economy. Wang Zhengpeng believes that the decade between the Asian financial crisis in 1998 and the global financial crisis in 2008 is an unexpected time for China in the global political and economic framework: the decline of Japan and the four little dragons, the implantation of WTO grammar system into Chinese politics, the strategic vacuum left by the United States in anti-terrorism in West Asia, and the final popularity of liberal economic philosophy. These unexpected historical factors have helped China China has experienced a turbulent decade.
The author thinks that economic history is the history of thought fragments. For China's ten-year philosophy care, he uses a series of fragment themes, and puts forward a series of new ideas, such as the WTO grammar system, the return of state capitalism, the care of globalization context, the consideration of the watershed of public cases, the air of national progress and people's retreat, the closing of economic system reform timetable, the opening of social reform timetable and so on Economic philosophy is expressed in fragments. Wang Zhengpeng's writing style is vertical and horizontal, and the structure is grand. He can use multi-disciplinary knowledge in the interpretation of each thought fragment, including the knowledge savings of New York Times columnist Friedman and the theoretical thinking of Financial Times columnist Martin wolf, which is not found in the general economic works.
Pan Qiwen, a book critic, believes that as a financial media person and financial columnist, Wang Zhengpeng began to pay systematic attention to the methodology and philosophy of China's economic and social development as early as after the Asian financial crisis in 1997. He chose Thomas Friedman's way of observation, that is, in an open and flattened context of globalization, he paid attention to and studied the path and strategic orientation of China's reform as a spectator.
In the eyes of commentators and historians, a generation of leaders is often accompanied by a pattern, as well as a period of economic and people's livelihood. In fact, economy is inseparable from politics, but it has its own independence. After all, the cycles of means of production and labor force have their own objective laws, and the ups and downs of the world economic situation have nothing to do with domestic politics. The reason why Wang Zhengpeng defined China's economic "golden decade" from 1998 to 2008 in his new book "fragments of the turbulent era: China's economic golden decade" is based on two factors: first, after the Asian financial crisis, Japan's economy suffered twice and could no longer compete with China; second, the "9.11" incident caused profound changes in the world political and economic pattern. To some extent, this decade has been a cycle of economic growth from low to high and then to low. China has been able to cope with these two shocks calmly. In addition to effective policies, what is more important is the unexpected dividend of Chinese diligence and history.
Breaking through newspaper: the transformation of traditional media in the digital age
Breaking through the newspaper: the transformation of traditional media in the digital age is a communication research work written by Professor Qian Gang of the Chinese University of Hong Kong. After its publication, the book has aroused great repercussions in traditional media, especially in the press.
Liang Wei, a veteran teacher of the school of journalism of Lanzhou University, commented in an article as follows:
"Will newspapers die?" This is the question that Wang Zhengpeng devotes himself to answering in his book newspaper breakthrough.
Since 2004, the advertising growth, circulation, stock price and rating of listed companies, and the size of the Department of global newspapers have entered a comprehensive low tide. The panic of the capital market has directly brought the survival confusion of newspapers as a medium
In the face of the current plight of the newspaper industry, what are the good strategies for the book newspaper breakthrough? Wang Zhengpeng said that the dilemma "is not an economic problem or a management problem, but a media problem. If we re-examine newspapers from the perspective of the nature of media, we can see more clearly where the direction of newspapers is under the pressure of the Internet. "
In Wang Zhengpeng's opinion, "newspaper is a kind of slow media, and the speed of train and post is its standard transmission time." However, "even if 10 million copies are issued, when the transmission medium of electricity appears, newspapers are also a niche medium." Therefore, newspapers should face up to their situation as a niche media. Only on this basis can we find a way out.
"Non electronic media corresponds to a quiet and slow traditional society, whether it's books, magazines or newspapers." Wang Zhengpeng said, "after the traditional society in the cultural sense was broken, newspapers, as mass media, formally ended their historical mission after the emergence of the Internet. However, the newspaper did not die as a result, nor did it die as a result. The direction of newspapers is to turn to the camp of small mass media and produce concentrated high-energy information in the way of artistic production. "
The author uses a series of examples to support his conclusion: "just as the movie beat the drama, the drama turned into artistic production; just as the TV beat the mass media of that year, the film turned into artistic production." In the same way, "when newspapers become more and more fragmented, they must give up all the news ideas as mass media and turn to the state of artistic production to produce news and information serving the minority." In any case, the newspaper as a medium will not die out, but a certain newspaper media may. As far as China's newspaper industry is concerned, because the two factors of politics and intellectual property rights have not been touched, there is still a certain space for the development of newspapers, although this space is very limited.
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