Yongfeng Township, Jiuzhaigou County, Sichuan Province

Yongfeng Township

Yongfeng Township of Jiuzhaigou County is located in the southeast corner of Jiuzhaigou County, across the river from the county. It borders Zhongzhai town of Wenxian County, Gansu Province with yezhuguanliangzi in the East, Guoyuan Township with Longyan, the birthplace of muzhenggou in the southeast, Shuanghe Township with Dashan in the south, Baohua Township with Baishuijiang in the southwest and Yongle Town in the northwest, 2km away from the county. Yongfeng Township was formerly known as "heigelang". "Yongfeng" is Chinese, which means "permanent plenty of food and clothing", known as "Jiuzhai granary".

Yongfeng Township governs six administrative villages, namely Caiyuan, Xiazhai, Zhongzhai, Shangzhai, Shuanglong and Xinping, with a total population of 5738 (2017), mainly developing transportation industry and rural entertainment reception services. 1.2 cultural tradition Yongfeng Township is known as "the township of minor and Pipa" for inheriting the national intangible cultural heritage project "pipa playing and singing". Pipa playing and singing, also known as Nanping minor, is listed as a national intangible cultural heritage protection project. Pipa playing and singing mainly spread in Yongfeng Township.

General situation of hometown

The pipa used in playing and singing is smaller than that of the regular instrument, and there is no arch on the back, like a willow leaf. Pipa is made of Cyclobalanopsis, basswood and Tung wood. The pipa playing and singing in Nanping County (now Jiuzhaigou County) was well known by the world. It was in the mid-1950s when an art performance was held in Chengdu, Sichuan Province. Comrades from the cultural and industrial team of Maoxian County, Aba Prefecture recommended two pipa playing and singing artists. One is Bai Fengyun, who is over 80 years old, and the other is Wang Yuyuan, who has a very special voice. Since then, Nanping's ditty and pipa playing and singing have gradually attracted the attention of the society, experts and scholars. Every night, every Pipa player will consciously gather in a courtyard. In winter, around the stove, in summer, around the steps of the courtyard, they play and sing. As soon as the sound comes out, more and more people will come. Although some of them don't sing along, they will also listen to the beautiful melody of Nanping folk songs and feel the bitterness and happiness. People who don't have Pipa also bring dishes and chopsticks from home and beat them to the beat. This accompaniment is a major artistic feature of Nanping folk songs, which has been and is still going on. It is in this atmosphere that countless young people learn to play Pipa and sing Nanping folk songs. People with musical talent soon became local folk singers. Yongfeng people are warm and generous. As long as the guests invite any one of them to sing, they will be willing to accept it. Even many people will compete to sing for you, singing one song after another. It seems that there are endless songs and feelings. Holidays or weddings and funerals are more opportunities for them to display their artistic talents. People from the whole village will gather there to play and sing different Nanping folk songs according to different situations. 1.3 Jiuzhai embroidery "Jiuzhai embroidery" is also unique in Yongfeng. Other tourist attractions include: Erlong grabbing treasure, matashi, etc. 1.4 the residential buildings in villages are mainly brick concrete structures, and some traditional wooden structures in Northwest Sichuan are retained. Carved gate, exquisite workmanship, flowers, animals auspicious patterns carved lifelike. 1.5 the main stream landscape is wild boar Guangou water, which is a tributary of Baishui River. The water of yezhuguan is about 2km long. It originates from the top of Shangzhai mountain, meanders down the valley, flows through Zhongzhai and Xiazhai, and then flows into Baishuijiang river. The water of the stream is fast and large, either flowing on the side of the village or through the village. Due to the impact of the river for many years, a small plain has been formed at the mouth of the gully, and the land is fertile. The vegetation on both sides of the river bank is dense, and there are dozens of water mills built on the river channel, which represents the unique production and labor mode of the local area, and forms the unique charm of water town in the mountainous area of Northwest Sichuan, which has strong tourism attraction. 1.6 Nongjiale reception point in Yongfeng Township is mainly located in Xiazhai village. With the advantage of convenient transportation and location, Yongfeng Township has formed a large number of rural entertainment reception points with Xiazhai village as the gathering place. There are many farmyard, good house quality and rich fruit forest in this area, which has laid a certain foundation for the development of farmhouse. In 2009, Yongfeng Rural Recreation Association was established in the township, and there are more than 10 Rural Recreation reception points according to the preliminary statistics. Due to the relatively few reception facilities of middle and high-grade farmhouse, the development of farmhouse is restricted. In recent years, relying on the township service center and waterfront Cultural Square, combined with the fruit forest sightseeing area and farming sightseeing area on the north and south sides, through the reconstruction of the original site of the villagers and the centralized construction of farmhouse in the resettlement area, the "xiaojiuzhai farmhouse project in Jiuzhaigou County" has been built. The reception point of farmhouse entertainment in Yongfeng Township is supported by family breeding and agriculture and forestry economy. Farmhouse entertainment sells local agricultural and sideline products such as dried fruits, fruits, prickly ash, Codonopsis pilosula, and traditional Chinese medicine, forming a typical farmhouse entertainment courtyard economic mode in Western Sichuan plateau mountainous area. The development of agricultural leisure tourism has effectively promoted the masses to increase their income and become rich. 1.7 village tourism products: yak meat, potato Ciba, bracken, green tea and milk tea; food crops: corn, potato, highland barley, soybean, wild vegetables; economic trees: apple, plum, peach, sweet cherry, jujube, almond apricot, grape, plum, persimmon, Chinese prickly ash, lacquer tree; wild medicinal materials: shexiangfangxiang, asarum, Zhugu, rhubarb Eucommia, Codonopsis, angelica, Fritillaria, Cordyceps, etc.; tourism products: Jiuzhai embroidery, Tibetan jewelry, etc.

economic development

8 rural hotel development planning rural hotel is located in the countryside, mainly for accommodation and catering services, integrated with rural customs, folk culture and natural environment, and can carry out rural life. Considering that rural tourism in English villages is still in its infancy, the construction of tourism reception facilities should be carried out step by step according to the capacity, fully explore the upgrading potential of existing rural reception facilities, and make them become rural hotels by improving reception regulation and service quality. 8.1 development layout the construction of rural hotel in Xiazhai village should adopt the principle of gradual implementation, and the proportion of rural hotel, leisure farm and Tibetan family entertainment should be coordinated. At the same time, attention should be paid to the coordination with the surrounding environment, so as to avoid damage to the farm style. the rural hotel project should ensure that the villagers participate in the construction and operation collectively, pay dividends according to the proportion of shares, expand the collective economic organizations, and solve the employment problem of some villagers. The second is to revitalize the land resources for collective construction. At the same time, in order to solve the problem of insufficient funds for village collective construction, the developers should use a small amount of funds to mobilize social funds to participate in the construction and operation of rural hotels, so as to ensure that all rural hotels are in the market It has become an important supporting content of rural tourism in Jiuzhaigou County to carry out business under a unified business model, promote the healthy operation and orderly development of rural hotels, and maintain the order of the county. 8.2 operation and management of rural hotels in order to ensure that the soft and hard construction of rural hotels are in line with the international standards, to ensure that they meet the national star hotel standards, and to provide demonstration for the reception and accommodation facilities of farmhouse, rural hotels are in principle led by experienced professional enterprises or well-known hotel enterprise teams, and farmers take shares and work as employees in their own name, rather than directly from the government Business management. 9 planning and design of standardized service facilities 9.1 layout of rural tourism standard facilities tourism standard facilities are facilities for scenic spots to better carry out tourism activities, to make it fully play its benefits without damaging the landscape, and to fully meet the needs of tourists. Tourism standard facilities are different from general tourism facilities in three aspects: facility use, facility layout and facility site selection, which specifically includes four aspects of hardware projects: tourism facilities, health care facilities, publicity and consultation facilities and tourism management facilities. table 9-1 list of functional types of tourism standard facilities facility types planning functions service facilities sightseeing facilities tour guide sketches signs, signs, bulletin boards, pictures rest shelter chair table, rain shelter, shelter, distribution point environmental sanitation waste bin, public toilet, gargle, garbage station Memorial Exhibition cultural heritage exhibition, exhibition hall health care facilities clinic Health station, no bed hospital with bed and equipment ambulance station with emergency equipment propaganda and consultation facilities propaganda and teaching facilities propaganda service point, guide point tourist center model, film and television, guide service center tourism management facilities tourism management ticket office safety management * * * * * 9.2 standard facilities tourism service facilities are divided into three levels, which are tourism service facilities in turn Base, tourist service center (including holiday center), tourist service point (station). table 9-2 hierarchical planning list of tourism standard service facilities tourism service base tourism facilities, health care facilities, publicity and consultation, tourism management facilities tourism service center tourism facilities, health care, simple publicity and consultation and tourism management facilities tourism service point guide sketch, transposition facilities, ambulance station, simple propaganda and lecture planning of other service facilities 10.1 multimedia Guide interpretation system in the service center, through multimedia means, it comprehensively summarizes the general situation, geomorphic features, resource value, landscape appreciation, environmental protection education, safety knowledge, etc. of the tourist attractions. For example, multimedia projects such as "Introduction to the scenic spot", "live tour guide", "open rural landscape", "traffic in the scenic spot", "resources and environmental protection", "first aid knowledge" and so on are set up to make tourists have a basic understanding of the scenic spot. tourism commodity development 11.2.1 enrich the types of tourism commodities and form a diversified tourism commodity system although Jiuzhaigou County's tourism development is earlier and there are many kinds of tourism commodities, the rural tourism in this area has played an important role