Don't comment on competitors' products easily

Sometimes, customers have already bought the products of competitors. At this time, telemarketers need to be extra careful when commenting on their products, because criticizing that product is tantamount to questioning the customer's appreciation, so they must learn to pay attention to strategy. These strategies include the following.

(1) It is an iron discipline for salesmen not to belittle or slander the products of the same industry. Please remember that talking about other people's products for nothing will never add any benefits to your own products.

(2) When dealing with competitors, we should not only give them sincere appreciation, but also try our best to grasp their situation.

(3) In practice, recognize the opponent, but don't attack easily. There is no doubt that it is wise to avoid fierce "collision" with competitors, and it is impossible to avoid them absolutely. However, you must not attack competitors easily.

(4) It's best not to compare with your customers. Sometimes, the competition becomes extremely fierce, so it is necessary to use direct comparative test to determine the advantages and disadvantages of competitive products, such as selling farm tools, paints and computers. If customers can see the advantages of your product immediately after it's running, this kind of comparative test can't be more effective. However, if the customer hates driving fast, and you prove to him that your car is faster than another car, that's pointless.