How to open an online shop

It costs less to open an online shop, and it's easy to get started. But if you don't think about it clearly, you will probably spend a lot of energy because of the wrong segmentation of the commodity market, inaccurate positioning, or lack of ideological preparation, which will ruin the passion of online entrepreneurship. So before all the movements start, please prepare the following work.

(1) What do you sell

What kind of products do you want to sell and what kind of products do you want to make. What impression do you want customers to have on you after they visit your store? Do you want to make a small profit but quick turnover or a high-quality route. That's where you are. Locating is the first crucial step. You also need to be clear about what goods are suitable for online sales: ① goods that can't be bought offline or that are not easy to buy. New, strange and special goods are the most popular; 2. Goods priced cheaper than offline retail prices (including postage and packaging); 3. Goods that are easy to mail. Overweight and oversized items are inconvenient to package and transport, and the mailing fee is also expensive, which is not suitable for online sales.

(2) To whom

The sales target must be the group who often surf the Internet, usually between 15 and 35 years old. In fact, the scope is very wide. It's impossible to do business for everyone. You can narrow the scope again, such as white-collar workers, students, gamers

There is also a problem of consumption continuity to be considered in advance, that is, how to maximize the retention of buyers' resources in the future when switching to different types of goods (or opening branches).

(3) What are the advantages

Now there is a lot of competition to open online stores. There are more than 90000 online stores registered in Taobao. How to stand out from these stores and make your own characteristics? At this time, you need to find out where your advantages are.