Innovation must be based on the market

Innovation must be based on the market. If innovation is separated from the market, the best innovative products may not bring economic benefits. The operator of an enterprise is different from the pure scientific research personnel. If the operator can't make money, it means that the operation is failed or frustrated. In order to be successful in business, launching new products is a way to win. The standard to measure the success of new products is not to see the "innovative ingredients" or "technological content" of the products, but to see whether they meet the needs of the market.

The owner of a coffee shop in Tokyo, Japan, used human vision to make color errors, reducing coffee consumption and increasing profits. He gave more than 30 friends four cups of coffee of exactly the same concentration, but the color of the cup was coffee, red, cyan and yellow. As a result, friends had different opinions on the same coffee. They thought that the coffee in the cyan cup was "too light"; the coffee in the yellow cup was "not strong, just right"; the coffee in the brown cup and the red cup was "too strong", and 90% of them thought that the coffee in the red cup was "too strong". According to this result, the boss changed all the cups in his shop to red, which not only greatly reduced the amount of coffee, but also left a good impression on the customers. As a result, more and more customers made the business more prosperous.

It is a truth proved by countless facts that "innovators live, and those who adhere to the principle of success die.". Many rich people just don't understand this rule. They stop making progress when they have a little achievement. They don't innovate, they don't explore, and they want to keep their capital. As a result, they fall behind in a few years and are eliminated by the wave of the times.