Have people engaged in sales promotion ever thought about whether you are selling products or the benefits that products bring to customers? We usually think that what we sell to our customers are products, clothes, ties, cosmetics, advertisements, software But it ignores that what customers need is not these products, what customers really need is the benefits brought by the products. Therefore, the key to sales promotion is to show customers what benefits the product can bring them.
According to the observation and statistical research on the actual sales behavior, 60% of the sales staff often confuse the characteristics with the benefits, and can not clearly distinguish; 50% of the sales staff do not know to emphasize the benefits of the product when making sales statements or persuading sales. It is important for sales people to clearly understand the differences between features and benefits when making sales statements and persuading sales.
Chinese PinYin : Qiang Diao Chan Pin De Hao Chu
Emphasize the benefits of the product
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