Nantang old street

The pedestrian street with old buildings and time-honored brands is full of nostalgia

Nantang old street, Ningbo

synonym

Nantang old street generally refers to Ningbo Nantang old street

Nantang old street in Ningbo, developed and constructed by Ningbo City Tourism Investment Development Co., Ltd., is located outside the South Gate of the ancient city of Ningbo in Zhejiang Province. It used to be the "three cities in the South Gate" of the old Ningbo commercial and cultural gathering place. It is one of the eight historical blocks in Ningbo, and also the protection area of "purple line planning" in Ningbo. Taking zuguanshan road as the boundary, it is divided into South and North streets. The block retains more than 300 meters of traditional streets and alleys, with one cultural security unit and six cultural security points. The descendants of Yuan Xie, a famous scholar of the Song Dynasty, live here. The existing yuan family residential buildings in this area are the largest, including residential courtyard, ancestral hall, school, etc., and other cultural protection buildings, such as Yongshui bridge, Yongshan Pavilion and Guansheng hall. North Street takes traditional culture as the keynote, commerce as the content and urban tourism as the development direction. South Street focuses on the concept of "urban leisure", highlighting leisure life.

On January 15, 2012, the first phase of Nantang old street was opened grandly. After a century, the old street was reborn. After the opening of the first phase of the block, more than 20 shops have taken the lead in business. The first phase plans to focus on catering food. Meanwhile, some time-honored Ningbo merchants have been revived and inherited. Traditional catering brands such as Ningbo Yifu, Zhao Dayou, jiwuzhai, Caohu food, etc. and a number of snacks with local characteristics, such as Ninghai wufengtang, Yuyao yellow croaker noodles, Cicheng sijixiang New Year cake, etc., have been introduced to more than 30 businesses Shop.

On September 26, 2015, the second phase of Nantang old street was officially opened after three years of planning and construction

. Nantang old street phase II covers an area of about 50000 square meters, with a total length of about 900 meters, three times the volume of phase I. The architecture is mainly based on the style of Jiangnan dwellings in Ming and Qing Dynasties, interspersed with the style of the Republic of China, with traditional architectural sketches such as stage, octagonal pavilion, wind and rain corridor.

Features of Nantang old street

Ningbo

Through the in-depth excavation of Ningbo city spirit and folk culture preserved in the original Nantang River Historical District, the tourism investment company has created a historical site, tourism, cultural leisure, Ningbo old brand, Ningbo famous specialty and folk characteristics on the basis of protecting and restoring the original architectural pattern and natural landscape of Nantang old street, showing the characteristics of Jiangnan Water Town in Ningbo Commercial district with historical and cultural characteristics.

Adhering to the essence of Ningbo culture, Nantang old street takes the theme of "window of Ningbo traditional culture, characteristics of Nantang River Jiangnan Water Town, and area of Yuan's culture" as its theme. By completely retaining more than 500 meters of Jiangnan traditional streets and alleys, it reproduces the strong atmosphere of Ningbo People's business and daily life in the past century. Nantang old street has one cultural protection unit and six cultural protection points. In the design and construction, the historical charm, architectural features and celebrity culture of the old street are perfectly integrated into the block layout, realizing the integration of history into life and commerce into historic sites.

Following the context definition of "yesterday", "today" and "tomorrow", Nantang old street has planned three core catering and retail leisure areas in the first phase of the project, which will respectively present the local catering culture of Ningbo, local cuisine and life leisure, as well as a new business form integrating modern "food" fashion, and deduce the comfortable leisure mood of modern life from multiple levels and perspectives . Among them, zone a, which opened on the 15th, gathered authentic Ningbo cuisine. It not only introduced time-honored traditional catering brands such as Ningbo Yifu, zhongyanglou, Zhao Dayou, jiwuzhai and Caohu food, but also selected many well-known traditional snacks, restaurants and new Ningbo dishes from 11 counties and urban areas of Ningbo, presenting a familiar taste in the memory of Ningbo people. Combining the multiple characteristics of Yongshang humanistic culture and "food" culture, Nantang old street creates a new catering and leisure area with local style for Modern Ningbo people,

Function and significance

Nantang old street is the first work of Ningbo Tourism Investment. It not only successfully expands the core commercial area of Ningbo City to the south, but also has an extremely important impact on the development process of three rivers and six banks of Ningbo City and the commercial and economic development of Yinfeng district. With the opening of Nantang old street, nearly 30 brands in the block are officially operating simultaneously, which will provide a new area for many Yongcheng citizens to live and relax.

pattern

In the planning and construction of Nantang old street, Ningbo Tourism Investment Co., Ltd. draws on its own successful operation experience, maintains the overall pattern of "one street, one river, one city" of Nanjiao Road, Nantang River and laonanmen according to the urban texture of the original block, strengthens the "fishbone" street structure with clear vein, protects the historical features of the ancient architectural complex, and integrates the new street with the old street In the process of convergence, coordination can be achieved, and the historic district will be endowed with new vitality.

According to the records of Yinxian Tongzhi, there are three cities in Nanmen and eight cities in Ximen There are many boats, people and shops, just like Jiangdong. " Nantang old street successfully combines the old Ningbo business rhyme with the new Ningbo business model, which will reproduce the prosperous scene of Nanmen three cities in previous years.

Business culture

In nantanghe Historical District, more than 500 meters of traditional streets and lanes are preserved, with one cultural security unit and six cultural security points. Yuan Xie, one of the "four gentlemen of Chunxi" in the Southern Song Dynasty, and his descendants lived here. In addition, there are many cultural and historical monuments in the city, such as the former residence of the famous film artist yuan Muzhi, Yongshui bridge, the throat of ancient Mingzhou to southern and Western Zhejiang, Yongshan pavilion built in the Guangxu period of the Qing Dynasty, Guansheng hall, tongmaoji, Yu's ancestral hall, many stone riverheads, and many shops and workshops along the street.

In the planning and construction of Nantang old street, Ningbo Tourism Investment adopts many methods, such as "protection, repair, reconstruction and relocation", to retain and reflect the historical features and cultural customs of the original block to the greatest extent, restore and construct the original architectural space images, such as old street shops, slate Road, horse head wall and hebutou, while preserving and inheriting the long-standing Ningbo business culture, The purpose of restoring and reproducing the street shops and prosperous markets with Ningbo local characteristics is to explore the city memory of the old Ningbo people and create the original historical and cultural blocks with Ningbo characteristics.

Food Specialties

Create a new experience of public leisure life

In terms of business planning, area a of Nantang old street phase I adopts the overall structure of taking catering as the main body and reviving and inheriting some time-honored shops in Ningbo. It introduces such traditional catering time-honored brands as Ningbo Yifu, Zhao Dayou, jiwuzhai and Caohu food, and also brings together the traditional snacks with local characteristics in Ningbo and surrounding counties and cities: Ninghai wufengtang, Yuyao yellow croaker noodle, Yuyao yellow croaker noodle, etc At the same time, through the reasonable planning of the street structure layout, we build a multi format commercial and cultural street, including Yongshang granny bridge, Sanshili Hutong, soul chicken soup, urban peach blossom, quanfengji and many other brands. Citizens can not only taste the feast of Yongdi's catering culture, but also find authentic street snacks; or reward colleagues in business negotiations, or invite friends to a party, or walk alone on the long stone road, feeling the river breeze of tender cheeks, so that the busy heart in the city slowly settles down; across the high threshold of the house, a dumpling, a bowl of Wong Dumpling, a piece of New Year cake, every mouthful is the taste of Ningbo in memory.

The specially built theme cultural square in the center of Nantang old street will present a variety of historical and folk cultural experiences for many Yongcheng citizens. The layout of the cultural square organically combines Yongshui bridge, Guansheng hall and other cultural protection points with characteristic catering and leisure blocks, and it will also become a fashion window to display the essence of Ningbo's traditional culture: folk customs exhibition, old Ningbo handicrafts exhibition Art exhibition, folk cultural exchange The theme cultural square will become the epitome of the art and culture of Ningbo ancient city, reflecting the inheritance and revival of the cultural value of Nantang River historical district.

New highlights of Tourism

With the improvement and opening of many functional areas of Nantang old street in the future, a complete and diversified cultural and commercial district with Jiangnan Water Town characteristics will appear in front of Yongcheng citizens, forming a comprehensive pattern covering time-honored brand catering, traditional characteristic food and snacks, characteristic creative catering, cultural characteristic retail, fashion leisure and entertainment, etc., which will not only perform from multiple angles and levels It is a perfect combination of the logo of Ningbo City Culture and the new business model, which radiates a strong commercial atmosphere and cultural attraction.

The opening of Nantang old street has provided powerful assistance for the construction of Sanjiang cultural corridor in the core of Ningbo City and the development process of Ningbo urban tourism, creating another successful model of commercial operation in which historical culture and commercial development mutually promote and complement each other.

Traffic information

Address: yinjiang'an intersection, Yinfeng Road, Ningbo

Traffic information: take bus no.6123130161505510513525238 and get off at Yinjiang intersection of Yinfeng road; get off at Ningbo railway station of Rail Transit Line 2 and walk to Nantang old street

Address: No.236, Nanjiao Road, Haishu District, Ningbo

Longitude: 121.540049

Latitude: 29.855154

Traffic information: NO.819 Nanjiao Park temporary station; No.6, 123, 130, 161, 371, 505, 510, 513, 525, 750, 789 Yinfeng road Yinjiang intersection station.