Ye Fengchun

Ye Fengchun

Ye Fengchun, male, is a full-time teacher of marketing department of Hunan Business University. He has rich experience in market research and database marketing.

Courses taught

1. Marketing research 2. Enterprise marketing strategy

Present position

1. Director of Market Research Center, School of business administration, Hunan Business University; 2. Research director of Hunan network marketing Interaction Research Center (an organization jointly established by the University and Baidu Hunan general agent Hunan Jingwang)

Professional experience

He used to be marketing director of Canada Lixin investment (Hunan) Co., Ltd., assistant to the chairman of Singapore Jishan holdings, and Research Manager of Horizon Research Consulting Group Shanghai horizon Market Research Co., Ltd.

Research direction

Consumer research; sales data analysis; operation data mining; network marketing; enterprise marketing strategy.