Liu Yun

Liu Yun

Liu Yun, male, Ph.D., graduated from the Department of mathematics of Beijing Normal University in 1983, and then went to Denmark Polytechnic University for further study, obtaining a doctor's degree in telecommunications management. He used to be Google's global vice president and general manager of Google's Greater China business.

Profile

Liu Yun graduated from the middle school affiliated to Northwest Normal University in 1979 and the Department of mathematics of Beijing Normal University in 1983 with a Bachelor of Science degree. After teaching in Shanghai East China Normal University for several years, Dr. Liu Yun went to Denmark for further study in 1988. In 1992, he obtained a master's degree from the school of mathematics and operations research of Danish University of science and technology, and in 1994, he obtained a doctor's degree from the school of Telecommunications of Danish University of science and technology. He has held various senior executive positions in NTT of Japan, Singapore Telecom, Golden Lion Telecom of Malaysia, Sita and freemarkets Inc., and formally joined SK Telecom in February 2002. Liu Yun joined Google in January 2008 as Google's global vice president, in charge of Greater China sales. He is based in Beijing and is responsible for Google's sales and channel operations in the mainland, Hong Kong and Taiwan.

In the six years before joining Google, Dr. Liu Yun was the CEO of SK Telecom in China. He won the title of "China's information industry economist of the year" in 2006 and the honor of "Mundell world manager achievement award" in 2007.

In his spare time, Liu Yun likes reading and playing golf. "There are only two types of books to read: management books and biographies. In the biographies of historical and commercial figures, you can learn a lot." On the weekend, I have to spend one day with my family and children, and another day on the court to communicate with business partners.

Career

He was employed by NTT company in Japan, and then served as the director of business development in China of Singapore Telecom;

Since 1997, he has been the general manager of China Telecom Department of Malaysia Golden Lion Group;

In 1999, he was president of Sita in China;

In 2001, he became the president of freemarkets Inc, the largest e-commerce platform company in the United States;

In 2002, he was employed as a visiting professor by Beijing University of Posts and telecommunications;

In February 2002, he officially joined SK Telecom and became the CEO of SK Telecom in China;

In January 2008, it became the world's largest search engine, Google's global vice president and general manager of Google's Greater China business;

In July 2011, he was employed as a visiting professor by Zhuhai branch of Beijing Normal University.

He announced his resignation from Google in July 2013.

On January 6, 2014, he officially joined Qihoo 360 company as CBO (chief business officer)

Join Google

Google, the world's largest search engine, announced on January 7, 2008 that it had appointed Dr. Liu Yun as its global vice president in charge of sales in Greater China. Liu Yun will be stationed in Beijing and responsible for Google's sales and channel business in Chinese mainland, Hongkong and Taiwan.

Liu Yun confirmed to the media that he was responsible for Zhou Shaoning's previous work. In the future, Google will continue to rely on the agency system to promote its advertising sales in China.

"Dr. Liu Yun will become an important member of Google's Greater China management team," said Lee Kai Fu, Google's global vice president and greater China president. I'm very happy to have a talent like Dr. Liu Yun join our China team. His joining will accelerate the development of Google's sales and channel business in Greater China, and promote Google to bring the best products and services to Chinese users, advertisers and advertising publishers. "

Liu Yun believes: "the rise of diversified digital new media has changed people's way of communication, which has brought new opportunities and challenges for enterprise brand marketing. Google will use its own products to integrate online and offline resources to help enterprises create new marketing programs. " Google China held the SME marketing forum and put forward the "SME network marketing solutions" for SMEs; Google held the brand marketing forum again and put forward the "online and offline integrated brand marketing solutions" for relatively high-end enterprises.

Liu Yun, who is in charge of Google's product marketing in Greater China, was the CEO and President of SK Telecom in China. His familiarity with China's telecom industry is what Google sees It's in the middle.

Liu Yun believes that the biggest challenge he faces is to face a new Internet industry. In recent months, the biggest difference he has brought to Google is to promote the smooth sales channels of Google and enhance the role of Google's marketing team in the company. "In the past, Google global told Google how to market in China. Now, the marketing team of Google China tells Google what China should do to win the support of Google global." Support needs the support of performance. Liu Yun's business card says "Dr. Liu Yun's sales in Greater China", which means challenge and pressure.

The weight and strategic position of Google Advertising Marketing in Google are improving.

Zhou Wenbiao, online sales and operation manager of Google North Asia, said: "in the past, the sales team was leaderless, the sales strategy was clear, the sales channels and sales team were set up on a large scale. Google has a sales team of hundreds of people and is still expanding its enrollment." Wang Xinyu, head of Google's agent channel and general manager of China's north channel department, said, "before Liu Yunlai, we were doing sales, but we didn't get so much support as we do now. The biggest difference is that Google pays more attention to product marketing.

Meet Li Kaifu

On September 4, 2009, Google China announced that Dr. Lee Kai Fu, Google's global vice president and President of Greater China, will leave Google in mid September. Dr. Yang Wenluo will take over the responsibilities of Google in China's engineering and R & D. Dr. Liu Yun, who is now the global vice president of Google's Greater China sales business, will take over the responsibilities of Google's Greater China business and operation. This is not consistent with the previous rumors that Liu Yun will be the president.

Yang Wenluo previously served as general manager of Intel Asia Pacific R & D Co., Ltd. and general manager of China Software Center. After joining Google in March 2007, he and Wang Jin jointly led the work of Google China Engineering Research Institute (Shanghai).

Before joining Google, Liu Yun has been the CEO and President of SK Telecom in China. After joining Google, Liu Yun has been in charge of Google's sales and channel business in Chinese mainland, Hongkong and Taiwan, and has made a great contribution in marketing.

And this time, they jointly led Google China, continuing Google's common management system. Google global is the implementation of the "troika" leadership system: CO led by Google founder Sergey Brin, Larry Page and current CEO Eric Schmidt. Previously, Google China had also implemented the "troika" system. However, after Zhou Shaoning resigned as co president of Google Greater China, Google announced that there would no longer be a co president structure in Greater China.

In September 2009, Liu Yun replaced Li Kaifu as the head of Google Greater China. Since then, Google began to adjust its strategy in the Chinese market. Google Greater China, led by Liu Yun, has been mainly promoting the marketing of export enterprises, display advertising and mobile business development, but it has been relatively low-key in terms of public opinion. During this period, Google China's music and other businesses have also been shut down.

Statistics from a third party show that Google's share in China's search market has been declining. Baidu, Sogou and 360 have eaten part of Google's China market. However, Liu Yun has always stressed that Google's performance in China continues to grow.

After Liu Yun leaves, Scott Beaumont will take over in mid August and continue to help Chinese partners achieve better development in local and global markets. Previously, Scott Beaumont was responsible for Google's strategic partnership in Europe to expand its business.

trader

Sk Telecom, the largest mobile operator in South Korea, is perhaps one of the best developed foreign telecom operators in China. But this kind of development situation more stems from its thorough localization strategy, the Chinese Liu Yun is SK Telecom enters China the operator.

In February 2002, Liu Yun entered SK Telecom. Before that, SK Telecom (China) was just an office, in which a Korean sent from the headquarters was the master, and the Chinese staff were just assistants, acting as translators and so on. With the entry of Liu Yun, a new group of South Koreans came to sk Telecom headquarters. The scale of the office expanded and SK Telecom (China) was established immediately.

Sk Telecom (China) localization operation, in addition to starting from the company itself, looking for partners to achieve industrial localization is another leg. On April 8, 2004, under the promotion of Liu Yun, Unicom Shike was finally listed, and SK Telecom became the first foreign company to enter the value-added business of China Telecom. In the same year, SK Telecom got its mobile phone license.

After that, Liu Yun began to make deep organizational changes. In 2003, Liu Yun set up a senior director with local Chinese staff. Of course, the director sat by the window. Moreover, according to the job requirements, some Koreans have to report their work to him. Except for Liu Yun, there has never been a Korean before