Wei Feng

Wei Feng

Wei Feng, singer, lyricist, entertainment integrated marketing expert, founder of Wei Feng artist brand promotion studio, entertainment marketing expert, founder of plastic Star Media, co-founder of Xingtu international media. He has provided many artists and enterprises with brand planning and promotion, entertainment integrated marketing services, and served as the chief moderator of Tianya, maopu and other mainstream communities.

Personal files

Online name: Wei guimufeng

Real name: Wei Feng

Native place: Fujian

Constellation: Cancer

Blood type: B

Height: 175

Weight: 65kg

Current residence: Beijing

Occupation: singer, entertainment marketing expert

Expertise: lyrics, artist promotion, entertainment marketing

Interests: singing, surfing the Internet

Motto: if you have a will, you can do everything

Favorite food: Fruit

The most annoying thing: Insomnia

Favorite things: surfing the Internet, chatting with friends

Favorite film types: science fiction film, action film, art film

Favorite season: Spring

Personal experience

In 2009, he released his first album "delete you"

In 2010, Weifeng entertainment marketing planning studio was established to cooperate with many enterprises, singers, actors and Internet Celebrities

Founded in 2011, it is a popular network for Li combination to launch the single awesome decision.

In 2012, Beijing Chinese infinite Culture Development Co., Ltd. was established as CEO

August 2018 release of single pianpianpian

September 2018 release of single "you are my drunk"

The single "should we be sad" will be released in October 2018

Over the years, Wei Feng has improved the popularity of many artists and established a good reputation and brand image. He takes the community as the base, news as the fulcrum, and uses the appeal of microblog and the appeal of video to create network miracles one after another.

Co artists

Actors: Fan Bingbing, Lin Xinru, Zhao Wei, etc

Singers: Sun Nan, Jinsha, Lin Junjie, Xiao Jingteng, Ge Ge, Li Xiaojie, ulantuya, he Yihang, etc

Awesome Internet expert: to give the combination of force, to sing Jackson, Li Shi, and Oriental beauty Gao Yunxia.

media coverage

Reveal the little known phenomenon behind the entertainment circle

The Games in the entertainment world are full of mystery. Bright stars, intricate gossip and incredible marketing are often invisible even though today's information is so developed. Wei Feng, a well-known entertainment marketing planner and senior Internet promoter, told reporters the story behind some entertainment events and revealed the marketing principles of the entertainment industry.

The publication period is the golden period of marketing

When an artist comes to the release period of a record or film or television work, he or she will plan a news event to facilitate media coverage, increase the artist's exposure, and publicize his or her work.

New marketing is particularly important

In the new stage of the artist, the prophase of the conventional news bedding is very important, "next to the big brand" is the shortcut. Because the newcomers themselves are not well-known, they often use big name stars to stir up gossip and events.

Video hits can exceed 100 million in three days

Major video websites are also powerful camps for artists' marketing. There are many studios and companies specializing in brushing website traffic. By using network technology, it is easy to achieve a substantial increase in video hits, and it takes only three days for the hits to exceed 100 million.

News review can break millions in one day

The media coverage of artist marketing is not enough, because the competition is too fierce, netizens are more willing to see everyone's comments on the news in addition to the news content, and the number of news comments can better reflect the artist's attention, so news comments are also an important part of artist marketing. For companies specializing in entertainment marketing, it's not difficult to achieve millions of news comments a day It's a matter of time.

Artists are used to toss! Artists are used to let performers see and a large number of media reports. What can be permanently preserved on the Internet and other media, and can be seen and searched, is through a variety of aesthetic or atmospheric or pungent or fashionable or sharp copywriting, news and pictures.

In fact, in this era, it seems that every industry needs marketing, if you want to sell your products. Just as Wei Feng, a famous entertainment marketing planner, said: "marketing is not formed intentionally. In the entertainment industry, stars are brands, and their works are products. According to the sales theory, this is the simplest and most common marketing method. Because of the advanced development of information, the transformation of media from mass media to Internet to we media has made a lot of problems The industry is working hard in marketing, and the entertainment industry and music industry are no exception

Wei Feng, an entertainment marketing expert, talks about the three elements of the success of Phoenix Legend

No matter where you are, no matter whether you are a fan of Phoenix legend or not, "on the moon" and "the most dazzling national wind" are destined to float into your ears. Why is the legend of Phoenix so popular? Wei Feng, a famous entertainment marketing expert, was interviewed by reporters and revealed the three elements of the success of Phoenix legend.

Element 1: accurate positioning

Phoenix Legend has downloaded more than 100 million CRBT on China Mobile and other platforms. If we do not consider the users who download more than one song for the time being, it means that one out of every seven Chinese mobile phone users has downloaded it. The largest group of CRBT users in China's market is the common people who are mainly migrant workers. The music style of Phoenix Legend caters to these people Most of the poor quality acoustics in county-level cities have played their representative works. This is a huge market, and more than many "high-end" market users are willing to try micropayment services on some mobile and Internet platforms, such as CRBT and online games. Phoenix Legend has magic power in this market. It is the two people who can make hundreds of millions of people willing to pay.

Element 2: good at marketing

"The most dazzling national style" launched by Phoenix legend in 2009 was wildly spread on Weibo. The melody is accompanied by various spoof Videos: including Michael Jackson, super junior, happy family and queen Faye Wong Even the group gymnastics performance of the NBA rockets in the home game was accompanied by "the most dazzling national style". The netizen sighed, "this is the versatile Divine Comedy, human beings have been unable to stop" the most dazzling national wind. " A 2009 song, why suddenly popular? In fact, this is a well planned marketing project. In an interview with the media, the publicity director of Phoenix legend also hinted that there was manipulation behind the scenes and admitted that he was the behind the scenes planner, but he said, "we are just the fuse, and the biggest behind the scenes driver is actually the Internet users. They just need a perfect plan and guidance.

Element 3: fine production

The difference between Phoenix Legend and many pop singers is that they have continued to be famous. Before the production of each album of Phoenix legend, at least 100 samples will be selected, and one sample will not be heard only once. In the production of the third album "the most dazzling national style" of Phoenix legend, he specially invited Matouqin to play from Inner Mongolia and suona to play from Northeast China. It took one and a half years from preparation to release of this album. In 2009, after the release of "the most dazzling national style", legend of Phoenix chose to continue signing peacock record for four years, but the creation of lyrics and songs changed. Zhang Chao succeeded he Muyang in creating songs such as "the most dazzling national style", "Moonlight in lotus pond" and "free flight". As far as a popular song like the most dazzling national style is concerned, Zhang Chao said that although the specific time for writing the song is only three days, in fact, after three years of accumulation, he will record and refine his usual inspiration for collecting folk customs. Different from what the outside world imagined, in fact, the more popular songs are, the more difficult it is to write, because they can't be too vulgar to satisfy the taste of many people. The moonlight in the lotus pond proves that the legend of Phoenix can make a proper style change.

On Song promotion and micro film promotion

In the past two years, the domestic entertainment industry has developed rapidly, with the annual output value of songs and movies reaching 100 billion, and the entertainment industry has ushered in sustained prosperity. The popularity of songs and the box office level of films have gradually formed a certain rule in China. One is whether the singers and film creators gather, and the other is whether the songs are released and whether the films are promoted on a large scale.

China's entertainment industry is becoming more and more like the Spring Festival Gala. Blockbusters are almost the combination of big stars, and they are becoming more and more fierce. No matter how famous a star is, it's hard for him to pick the main beam alone. Similar examples are everywhere. Stars are in high price, hot and rare, so a large number of newcomers and new works begin to compete for the position of big brands, and the competition is extremely fierce. Song promotion and film promotion have become the focus of major record companies and film production and distribution companies. Most song promotion and film promotion companies tend to outsource to professional promotion teams, which can save cost and ensure promotion effect.

In the past two years, micro film has also developed rapidly with the prosperity of the film industry. Unlike commercial films, micro film has less investment, low cost and flexible shooting. However, the promotion of micro film is also one of the focuses that film makers must carefully prepare and plan. Many micro film production and distribution companies tend to outsource to professional promotion teams. As an outstanding film promotion team, we can see that we have made outstanding achievements in the promotion of blockbuster songs. Over the years, we have accumulated a lot of Internet media cooperation resources and core technology resources, which can provide comprehensive promotion planning and Implementation for commercial blockbusters and songs. We are committed to the promotion of songs and movies, and we will surely