Jingming

Jingming

Account planning, executive chairman of Dentsu Co., Ltd

Profile

I have been in the advertising industry for more than 30 years, and have been engaged in advertising work in the headquarters of dentcom for more than 30 years. Working in the same company for many years is a common phenomenon in Japan. after graduating from University, I joined the dentcom company. In the first few years, I was engaged in marketing strategy. Later, I was transferred to the creative department and worked as a copywriter for several years. After that, I was mainly engaged in the creative work of TV advertising. During this period, we served toothpaste, medicine, beverage, electrical products, finance, automobile, public service advertising and other customers, and participated in the advertising creative work of almost all industries. Because Dentsu is a huge advertising company, so it can have so many opportunities.

Industry experience

His rich experience over the years not only makes him an expert in creativity, but also enables him to design for the overall communication. At present, the scope of business is not limited to Japan. In order to improve the creative level of the overseas network of dentcom, which centers on Asia, various communication activities are carried out to serve customers. main customers of service: Matsushita Electric, wow, Coca Cola, etc.

Main achievements

Japan ACC awards and many other ACC awards, Clio, ibasweepstakes awards, ADC awards, Cannes, Asia Pacific Advertising Festival Lotus Award, oneshow, D & AD and many other awards. in addition, he has been the judge of many international advertising awards. In 2002, he was the chairman of the Judging Committee of the Asia Pacific Advertising Festival. In 2007, as the first overseas judge, he participated in the Great Wall Award of China advertising in the 14th China International Advertising Festival. In order to arouse the world's attention to the dynamic and rich variety of Asian advertising, he actively spoke at various international advertising festivals and seminars, such as the IAA International Advertising Association Seminar in Washington, D.C., and organized the Cannes Advertising Festival seminar in 2008.