Don't sell your products as soon as you open your mouth

When you are on the phone, the most taboo thing is to sell the product as soon as you open your mouth, so there is very little chance of success. Because the first contact, people's most direct reaction is the distrust of the sales staff. To eliminate this distrust, sales staff can use the "east wind" strategy.

Zhuge Liang was able to burn down hundreds of thousands of Cao Cao's troops in the battle of Chibi by using the east wind. If telemarketers can sensitively find the "east wind" around them and borrow it, they can often play the role of "four or two thousand catties". The so-called "Dongfeng" refers to borrowing the enterprise that customers trust to shorten the distance with customers, so as to skillfully connect the products they sell with the enterprise that they want to borrow. In this way, it is difficult for customers to refuse.

When using the method of "east wind", we should pay attention to the following points:

(1) The borrowing object must be a well-known enterprise that cooperates with the enterprise and can be trusted by customers;

(2) The borrowing object must be closely related to the products sold by the company;

(3) It is generally more effective to make "borrowing" in the form of customer service return visit.