What aspects should we examine the "Fundamentals" of stocks

Fundamentals refers to the analysis of the macro-economy, industry and the company's basic situation, including the analysis of the company's business philosophy and strategy, company statements, etc. Long term investment is generally analyzed by fundamentals.

Fundamentals include macro-economic situation and the basic situation of listed companies. The macroeconomic situation reflects the overall operating performance of listed companies, and also determines the background for the further development of listed companies. Therefore, the macroeconomic situation is closely related to the listed companies and the corresponding stock prices. The basic characteristics of listed companies include financial status, profit status, market share, operation and management system, personnel composition and so on.

Understanding the fundamentals of a listed company can be achieved through the following channels:

(1) Company website.

(2) Financial websites and stockbrokers provide the company's annual report.

(3) Library.

(4) News - about technological innovation and other developments.

(5) Expert analysis. Professional analysts of international brokerage firms will pay close attention to the major stocks in the market and provide advice to customers on buying, selling or holding.