Lose where others can see

The business war is unpredictable. Naturally, everyone's goal is to make a profit, but sometimes it is absolutely necessary to make a small loss in order to make a profit. If you lose in the light, you will be grateful and satisfied; if you gain in the dark, you will make money and become famous.

There is a car factory in Texas in the United States. Its efficiency has been poor and it is facing the situation of closing down. The president of the factory decided to turn the crisis around by promoting sales.

What is the best way to promote sales? The president seriously reflected on the situation of the factory, and in view of the existing problems, made a serious comparative analysis on the marketing techniques of competitors and other commodities. Finally, he boldly designed a "buy one get one free" marketing method based on the advantages of others. There is a backlog of cars in the factory, which can't be sold in time, and the funds can't be returned, but the warehouse rent interest is increasing. Therefore, the advertisement specifically states that whoever buys a chili car can get a car for free.

After hearing the news, many people went far to see what happened. The Sales Department of the factory was full of business, and the overstocked cars that had never been taken care of in the past were quickly bought. The factory also fulfilled the promise in the advertisement one by one, giving away a brand-new car for free.

Such a sale means that each car has lost a lot of money. Is it a loss of money? In fact, it is not. The automobile factory not only has not lost money, but also has gained many benefits. Because these cars are overstocked, the interest, warehouse rent and maintenance cost of each car will be close to this amount if only one year's overstocking is taken into account. But now, not only have the overstocked cars been sold out, but also the funds have been returned quickly, and reproduction can be expanded. In addition, with the increase in the number of users of chili cars, the brand's market share has increased rapidly, and its reputation has become bigger. At the same time, another new brand, Carl, has also been brought out. This low-grade car came out as a "gift" and finally began to be sold independently.

The old car factory has been revived and its business is booming.

For the sake of the overall interests and long-term interests, we must learn to suffer losses where others can see, so that others can have trust in themselves. And I will get more benefits from the loss than from the struggle.