Targeted questions are effective ones

Those experienced salesmen can always use targeted questions to gradually achieve their marketing purpose, and can also get the opportunity to continue to maintain a friendly relationship with customers through clever questions.

In order to ask questions effectively, we need to pay attention to the following points.

(1) First understand the customer's demand level, and then ask for specific requirements. After understanding the customer's demand level, you can narrow the questions to a certain range, so that it is easy to understand the specific needs of customers. If the customer's demand level is only in the low-level stage, that is, the stage of physiological needs, then his concern for the product mostly focuses on the economy and durability.

(2) Questions should be expressed clearly and avoid using vague or ambiguous questions to avoid misunderstanding by customers.

(3) The problems raised should be as specific as possible and targeted, and should not be discussed in general. Put forward different questions for different customers.

(4) The key points should be highlighted. It is necessary to design appropriate problems to induce customers to talk about established problems, obtain valuable information from them, focus customers' attention on the problems they want to solve, and shorten the transaction distance.

(5) When putting forward questions, we should consider them comprehensively and attack them roundly. We should not be outspoken to avoid hurting people.

(6) Ask questions in affirmative sentences. It is a reliable way to attract customers' attention and interest to put forward a question that surprised customers in a positive tone at the beginning of the negotiation.

(7) When asking customers, we should start with general things, and then go on slowly.