In the negotiation, sometimes our side places great expectations on some trade transactions and is determined to win them. However, the other side's requirements on some terms are too high for our side to accept. If we firmly refuse the other side, it will damage the atmosphere of the negotiation, even infuriate the other side and lead to the breakdown of the negotiation, which will make our hopes all come to nothing.
In order to avoid this situation, we can use such a technique, that is, when we reply to the refusal, we can give the other party appropriate compensation in other aspects in terms of psychological needs and material interests within our own power, so as to alleviate the psychological imbalance caused by the other party's disappointment.
Compensation and consolation refusal law in negotiation
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