How to make customers feel in line with their own interests

If you let the other party feel that he and you have the same interests, the other party will be more active and receive better results.

In this world, no one does not work hard to safeguard his own interests. Since ancient times, people have been familiar with the way of using the consistency of interests to do things.

During the Warring States period, Su and Qin seized the main line that all countries should safeguard their own interests and Qin was their common enemy, and successfully convinced the six countries to unite against Qin.

On the contrary, if the interests of the other party are excluded from their own interests, the effect of doing things will be affected.

The interlinkage, identity and complementarity of interests are based on unity and concerted efforts. Only in this way can we achieve a win-win situation and avoid a loss.

So, how can we be interlinked with the interests of customers?

(1) Always emphasize the common interests you can get. The goal of common interests is the foundation of mutual trust and closer relationship. With common goals and interests, the conflict between the other party and you can be alleviated or even avoided.

(2) The word "we" can be used to enhance peer awareness. "We" means "you are one of them", which can strengthen the other party's sense of participation and reach a certain consensus and resonance with yourself. For example, when you are talking to others, if you say "should we do this" than "I think we should do this", it will shorten the psychological distance between the two sides and make it easier for things to be solved satisfactorily.