Located on the Bank of Hangzhou Bay, Haiwan Town, Fengxian District, it is about 50 kilometers away from the center of Shanghai and covers an area of 5000 mu. It is a national 4A tourist attraction, a national agricultural tourism demonstration site and a popular science education base in Shanghai.
The poetic idyllic scenery and vegetable theme park with vegetables as the soul make city friends yearn for a new way of life of returning to nature and pursuing healthy diet, while farmers yearn for a relatively slow-paced way of field work.
Urban vegetable garden
Urban vegetable garden is a member enterprise of bright food group, a well-known food carrier in Shanghai. It undertakes the construction and operation mission of bright fresh e-commerce and becomes a vital force in Shanghai fresh e-commerce industry.
Corporate vision
It is committed to building a characteristic, open and sharing, people-oriented social fresh e-commerce platform.
Committed to become a user satisfaction, employee happiness, industry-leading, contribute to the community of innovative Internet enterprises.
development history
"Urban vegetable garden" has built a brand of fresh food industry chain operation integrating planting, processing, sales, distribution and sightseeing for more than nine years. It has been recognized as a famous trademark of Shanghai and has been given a new life to Guangming fresh food e-commerce.
Since its establishment in 2005, relying on its parent company, "urban vegetable garden" has nearly 50000 mu of modern agricultural facilities, such as the most advanced large-scale solar greenhouse and pollution-free vegetable base in China. At the same time, it has built extension direct supply bases in Yunnan, Heilongjiang, Shandong, Zhejiang, Jiangsu and other places. It has built four distribution centers in Jiading, Baoshan, Qingpu, Fengxian and other areas, and has nearly 1000 distribution terminals in supermarkets, vegetable markets, community direct supply points, chain restaurants, group meals and other channels in the city. It operates agriculture with the concept of modern service industry, and meets the fast pace, diversification and personalization of modern society with high-quality, safe and good services The demand for services has become the hub of "agricultural supermarket docking", "agricultural standard docking", "agricultural society docking" and "agricultural meal docking".
In 2014, "urban vegetable garden" launched a new round of revolutionary strategic transformation, from the traditional offline channels to the online fresh food e-commerce field, bringing users safe, assured, satisfied and ultimate online fresh food shopping service experience.
management idea
"Urban vegetable garden" has set sail in a brand new way, aiming at creating a distinctive, open and people-oriented excellent social fresh e-commerce platform, and is committed to providing fresh food solutions for ordinary people with three meals a day, so as to stimulate urban people to return to their families, experience happy kitchen life, and make eating at home convenient, fast and wonderful.
Inheriting the open and sharing spirit of the Internet, "urban vegetable garden" has extensively absorbed the public Internet users, gourmet geeks and food experts, built an open social service platform based on food sharing interaction, and provided users with comprehensive family catering solutions.
service content
In February 2013, the "bright day fresh vegetables" personalized home delivery service of "City Garden" appeared in Shencheng. Adhering to the service concept of "direct supply from base, direct delivery of fresh vegetables", it created a safe and traceable door-to-door service experience from the field to the dining table. It took the lead in launching a high-frequency, people friendly price vegetable delivery service in the industry, providing a good service for the public“ One stop convenient life experience of "order at will, order at any time, change at will".
On March 21, 2014, "urban vegetable garden" launched a fresh micro store based on mobile terminal operation, integrating more than 70% of the well-known brand products of bright food group, covering nearly 1000 kinds of vegetables, fruits, aquatic products, poultry, grain and oil, local products, North and South goods and other high-quality goods.
The "urban vegetable garden" fresh food micro store breaks the traditional time and space constraints of fresh food purchasing, allowing users to "move their fingertips and play with fresh food" and get a relatively stable mobile phone, that's all.
Service advantages
"Urban vegetable garden" and the world's leading fresh supply chain manager, kailinsi group, have joined hands to build a local leading and standardized fresh supply chain service system, realize product quality standardization, business process standardization, operation process standardization and product traceability, and ensure that the supply chain management can realize the appearance, taste and internal quality from raw materials to commodities The consistency and stability of the model.
Rich commodity integration resources
Urban vegetable garden
It has a vegetable base of 50000 mu in Shanghai, and has established a deep cooperative relationship with 16 direct supply bases in China. The annual purchase scale of fresh food is more than 400000 tons.
Professional service standards and norms
Urban vegetable garden
We have established a multi-dimensional supplier management system, a specialized commodity detection system, and a commodity management and control system in multi temperature zone. We have standardized operation procedures such as quality inspection, sorting, sorting, grading, packaging, warehousing, and distribution to ensure the excellent experience of fresh food quality, appearance, and taste.
Address: No.1, Lane 888, Haixing Road, Fengxian District, Shanghai
Longitude: 121.567297
Latitude: 30.859974
Tel: 021-37571111
Chinese PinYin : Dou Shi Cai Yuan
Urban vegetable garden
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