Get to the point

Excellent eloquence not only requires eloquence and quick thinking, but also requires the language to be logical and speak to the point. For salesmen, good eloquence is a sharp tool to persuade customers and a guarantee to grasp the initiative.

For example, in the face of the marketing of game diskettes, when customers think that playing games will affect children's learning, salesmen associate their game diskettes with the intellectual development of middle school students, and position the game diskettes as an important tool to help children learn. We know that parents attach great importance to their children's learning and intellectual development. When salesmen say this, they get to the point and customers' hearts. Sure enough, the customer was moved and the deal was made.

It can be seen that if a salesman wants to achieve good sales performance, he must strengthen his eloquence training to get to the point and improve his sales ability.