Tsinghua University launched limited ice cream, and cultural and creative ice cream has become one of the most popular IP

In hot summer, it's a pleasure to buy an ice cream while eating. The students of Tsinghua University have designed several kinds of ice cream limited by Tsinghua University: ice cream in the second school gate, ice cream in the auditorium, ice cream in Bauhinia Flower, ice cream in sundial, ice cream in Shuimu Tsinghua University... Some of them are exquisite and perfect, others have big brain holes.

In recent years, the trend of cultural and creative ice-cream has become increasingly fierce, and almost every scenic spot has its own representative works. From the launch of Cherry Blossom ice cream in Beijing Yuyuantan in 2017, to the complete appearance of ice cream in the Forbidden City in 2019, and then to the current popularity, this trend of cultural and creative ice cream has been blowing for four years. One scenic spot after another began to sell cultural and creative ice cream. Cultural and creative ice-cream in scenic spots such as Sanxingdui bronze mask ice-cream, Xi'an city wall ice-cream, Beijing Yuyuantan Park Cherry Blossom ice-cream, Shenyang forbidden city god beast ice-cream, Suzhou Lion Forest ice-cream, etc. have been on the hot search one after another, becoming the object of discussion among netizens, and the related scenic spots have also succeeded in making circles with cultural and creative ice-cream.

When it comes to the representative works of cultural and creative ice cream, we have to mention the Forbidden City. The hot search for "ice cream is coming out of the Forbidden City" has been going on for several days, which is very hot. Wenchuang ice cream makes ice cream from the glass ridged beast on the eaves of the Forbidden City. There are four flavors: mango, chocolate, egg milk and Matcha. As one of the most beautiful bronzes in China, Boju, the treasure of the capital museum, is also used as a prototype to make ice cream. The complex patterns on the original bronzes are still perfectly carved on the ice cream.

It is reported that during May 1 this year, the Sanxingdui of Sichuan, which shocked the world with unearthed cultural relics, produced two new ice cream creams. It was named "bronze flavor" and "unearthed flavor" by two bronze masks unearthed from Sanxingdui's sacrificial pit. This "doll head" ice cream was welcomed by tourists. Shaanxi cultural and creative ice cream directly formed a corps to go on the expedition, including Tang Dynasty ladies' head ice cream, Dayan Pagoda ice cream, and "city wall flavor" ice cream. There are 12 models, each with its own name, the price is high, the cheapest 25 yuan, the most expensive 28 yuan.

The cultural and creative ice cream in Shenyang Palace Museum is one of the most popular IP products in the first half of this year. In cooperation with the famous brand De Shi, it launched three kinds of ice cream at one go. The "Phoenix building" with light milk flavor is based on the 2D model of Phoenix building; The plaque with the taste of truffle and chocolate was written by Emperor Qianlong himself; The red flag armour with the flavor of fleshy raspberry is the typical clothing of the Eight Banners soldiers in the Qing Dynasty, all of which are treasures of Shenyang Palace Museum.

Cultural and creative ice-cream has been popular for two or three years, and its price has been rising all the way. What creative cultural and creative ice-cream have you eaten? Please share it in the comments area.