Liu Feng

Liu Feng

Liu Feng graduated from the University of Defense Science and technology. In 2003, he joined Xunlei network and participated in the start-up of the company. He is one of the founders of Xunlei. Lead the team to make outstanding contribution to the rapid development of Xunlei company. With rich experience in the whole Internet industry, he has successively served as the head of the company's media department and product department, managing the operation, sales, products and market of Xunlei video business.

brief introduction

He is currently the CEO of Xunlei company and senior vice president of Xunlei company, and is fully responsible for the video business. Liu Feng's in-depth understanding of the industry, accurate foresight, and rich marketing management experience make Xunlei video business continue to lead China's broadband film and television industry. Xunlei watch is a plug-in based on P2P streaming technology; Xunlei watch provides users with a multimedia video on demand platform including movies, TV dramas, animation, variety shows, various kinds of programs, online live broadcast of TV stations, high-definition download, etc.; users choose according to their own preferences. In terms of content, xunlei watch has already cooperated with more than 10 mainstream broadband platforms and content providers in China Suppliers and others signed a comprehensive cooperation agreement to provide users with millions of hours of video content; let users enjoy a richer and more independent visual feast; Xunlei watch is not completely free. Xunlei look player (the original Xunlei video) better integrates the features of Xunlei web look, supports local playback and online video on demand, continuously improves user interaction and online product experience, and makes users' work and life full of fun. In the past, Youku Tudou dominated the whole world. Later, iqiyi, Sohu Video, Tencent video and other heroes. With the addition of such Rangers as PPS and pptv, the world of video industry was originally considered to be in a state of preliminary pattern and separation. But in this industry that has been exposed to the sun, it still attracts "strong hands" to join. Recently, Xunlei Kankan held a strategic conference in 2013 and officially announced that it will operate as an independent brand. Xunlei Kankan has become a new veteran in China's video industry.

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"The large-scale migration of Chinese video users from TV to Internet is still going on, so the user's plate will be bigger and bigger. In fact, in recent years, the quality and quantity of film and television content, including TV dramas and movies, have entered a very good blowout period. The third is that the people's pursuit of spirit has also begun to improve day by day. So in the next three to five years, video is still a booming industry. " When it comes to predicting the future development of China's video industry, Xunlei CEO Liu Feng has a very optimistic view. "This year, I have a general expectation that the share of the whole video advertising should be 6-7 billion, and next year it will double to 12-14 billion." With huge market space and doubled revenue growth expectation, Xunlei is full of confidence in the future of video industry. the market prospect is good, but the current situation of the market is cruel. Although Youku potato is huge, its "profit" is still in the clouds. Iqiyi needs Baidu's further blood transfusion. As for Sohu Video and Tencent video, they are still living on the identity of "rich second generation". How can Xunlei find its own "way out" in an industry with common losses? How can we find a way to "make money"? Liu Feng believes that "high definition digital content distribution" as the main business is the biggest highlight of Xunlei look, and the strong support behind Xunlei also provides unparalleled advantages for Xunlei look. "users are always willing to watch a content definition that best matches their screen size on the TV. Therefore, when the Internet content is put on the TV screen for broadcast, Xunlei will provide a good sensory experience. When we put the content on the high-definition screen, the amount of data transferred is very large, and Xunlei itself has the smooth technology of carrying large file transmission. In addition, Xunlei is a download tool. Users of Xunlei client have a lot of their own private content. Users synchronize their own private content to iPad, mobile phone and even TV. This is just a point where Xunlei can become a bridge. "