Xu Yang

Xu Yang

Xu Yang joined Baidu in 2001 and is an early employee of Baidu. In 2009, we created microblog easy (later renamed microblog easy) to build a self-service social media resource platform integrating wechat, microblog, circle of friends, meipai, secpai and other resources. In the past seven years, we have accurately grasped the changes of microblog, wechat, video and other social media platforms. In 2010, we proposed a massive coverage of microblog to help meilishuo and Momo quickly obtain a large number of users; in 2013, we took the lead in exploring marketing opportunities for star microblog; in 2014, we took the lead in wechat marketing. In 2015, we focused on the field of video marketing prospectively and predicted that video marketing would break out in 2016. In the past seven years, he has accumulated more than 550000 experiences in social media marketing activities, and created many well-known cases of social media marketing, such as Momo, vipshop, roseonly and three dads. In October 2015, Xu Yang announced that weibaoyi has completed 320 million yuan of financing, known as "the most financing CEO in the advertising circle".

Personal resume

Joined Baidu in 2001 to build and promote Baidu search keyword system, agent system and channel system. in 2009, the company established Weibo e-commerce, which adopts self-service delivery mode. Its resources span wechat, microblog, circle of friends, video and other platforms, with a total of more than 600000 resources, covering dozens of marketing audiences such as fashion, automobile, science and technology, women, food and so on. In October 2015, the company completed 320 million yuan of financing, which was the highest in the industry. at the beginning of 2016, we led the online wechat video we media resource platform, covering more than 5000 video we media resources. Xu Yang has rich research and practical experience in advertising circle, marketing circle and venture capital circle. He has won the fourth golden mouse · network marketing new person award, 2015 digital marketing influential person of the year, the sixth Huxiao award person of the year award and other person awards. At the same time, he also served as the tutor of entrepreneurship University, Zhongguancun entrepreneurship training camp, Jingdong financial entrepreneurship tutor, and special experts of Tencent, 360 and other companies.

Main contributions

In 2001, he joined Baidu to build and promote Baidu's search keyword system, agent system and channel system. In 2007, he studied twitter, one of the earliest Chinese users of twitter. In 2009, he began to engage in social media marketing practice. In 2011, he created a social media resource platform, microblogging, and took the lead in microblogging marketing practice. Since 2011, he has provided social media for vipshop for five consecutive years Resources promotion service helps vipshop to quickly establish its brand. In 2012, it helped Meili to carry out social media marketing, bringing more than 7 million registered users to Meili. In 2012, it reached strategic procurement agreements for social media resources with Alibaba's tmall, Taobao and other companies, and continued to serve its large-scale projects such as double 11 promotion and mid year promotion for three years. in 2012, it provided social media resources support for Jingdong 618 store celebration, double 11 promotion and other large-scale activities. Weibaoyi is a strategic partner of brand marketing in Jingdong financial ecosystem. Since 2013, weibaoyi has explored the field of mobile phone promotion and provided social media resources support for Jinli, oppo, vivo and other well-known mobile phone manufacturers. Since 2013, weibaoyi has helped roseonly flower shop to build a high-end Flower brand in China. In 2014, weibaoyi led the team to explore wechat marketing and launched wechat marketing platform. In 2014, weibaoyi has developed social media communication of mobile travel and completed the project Social media promotion of mobile games such as King Arthur million, Tianlong Babu mobile and legend of the turret. In 2014, he proposed the "trust endorsement" theory of social media marketing to help three dads and other start-ups quickly establish their own brands by using social networks. In 2015, he focused on the field of video marketing prospectively and predicted that video marketing would break out intensively in 2016. In 2015, he raised 320 million yuan in round C of microblogging, creating a new industry In 2016, we launched the 10 million Club plan to help many we media achieve 10 million income through wechat. In early 2016, we led the online wechat video we media resource platform to launch video we media delivery services

Personal point of view

Where the ultimate users of their products are, they will do marketing. having fans is better than using them. effective social media marketing must have three requirements - "strong trust endorsement", "circle shaking" and "accurate communication". there is no omnipotent official micro blog, no next day activities, no invincible interaction, only eternal communication; high quality content needs directional communication, high quality content needs diffusion, enterprise brand needs exposure, and enterprise micro blog needs attention; promotion diversion must not win over the host, activities as a supplement, diversion as the main; commercial product manager's success secret: first of all, there must be a clear direction Microblog diversion is a big category, which can be roughly divided into four categories: promotion diversion, activity diversion, registration / download diversion and video diversion.

Honors

People award

The fourth golden mouse · network marketing competition 2013 network marketing new talent award the fifth golden mouse · network marketing competition 2014 network marketing outstanding contribution award the fifth Chinese classic communication Huxiao award 2013-2014 public welfare special contribution award 2015 Digital Marketing Annual influential person the sixth Huxiao award annual person award the second TMA annual mobile marketing leader The second mobile marketing golden coordinates leader award in 2015

tutor

Entrepreneurship tutor of entrepreneurship University growth tutor of Zhongguancun entrepreneurship training camp financial entrepreneurship tutor of Jingdong business training lecturer of practitioner

Judges / experts

Mei Hua Innovation Marketing Award judge, iResearch Marketing Award judge, advertising door golden pupil award final judge, TMA Mobile Marketing Award judge, 2014 Tencent smart marketing research institute expert, 360 Marketing Research Institute & Communication University of China "big data laboratory" expert, researcher of Phoenix native Marketing Research Institute, vice president of dark horse association

Character works

I was in Baidu