Xiao Ying

essential information

Personage introduction

Xiao Ying, a beautiful girl with delicate appearance, used to be an international city girl. Because of her family's succession, she was arranged to study in Japan for six years when she was a child. Her fluent Japanese was all learned by reading Japanese magazines about clothing and make-up. This opportunity also made Xiao Ying an expert in Japanese beauty.

After returning to Taiwan, Xiao Ying, who loves beauty very much, communicated with her family in the hope that she could give full play to her expertise beyond catering. After numerous internal family meetings, Xiao Ying's determination and enthusiasm were finally agreed. Now, she is gradually developing her own beauty kingdom in Taipei, China.

Entrepreneurial experience

Xiao Ying

Xiao Ying, the second rich generation of Zhanyuan international, which now owns some famous restaurants such as Mapu tea shop, daiguanshan, yuandingshi and egghouse, hopes that after graduating from high school, her parents can return to her family business and contribute to her studies. As a result, this has become the most critical turning point in her life.

In a foreign land, Xiao Ying expressed her love for the beauty magazines and books she was most interested in. As long as she had a holiday, she would go out to visit beauty shops, even a shop for two hours. In six years in Japan, Xiao Yingguang spent as much as one million yuan on beauty magazines and products, which is equivalent to one year's expenses in Japan.

In 2004, her parents asked her to go back to Taiwan to help her family business. Xiao Ying didn't want to go back to Taiwan empty handed. On the eve of her return to Taiwan, Xiao Ying contacted quel face cream at a Japanese beauty show. She thought the product worked well, so she came up with the idea of acting as an agent to go back to Taiwan. Not long after acting as an agent, Xiao Ying decided to turn from acting as an agent to managing channels. So she and her friends jointly invested in Zhanyuan Industrial Company and opened the first Japanese beauty channel, named Tokyo Beauty Institute.

After opening the store, Xiao Ying found that there were also agents for the same products in Taiwan. As the cost of purchasing goods directly from Taiwan distributors is lower than that of agents, and the quantity is easy to control, there are 500 to 600 kinds of goods in Tokyo beauty, and now two thirds of them are purchased directly from Taiwan. By starting her own business, Xiao Ying realized that it was not easy to run a business, and she cherished the "small kingdom" she had founded.

Beauty view

Xiao Ying said that Japanese beauty make-up is rich in four elements: fashion, richness, interest and vitality. The process of using the product itself is a kind of interest, which is the concept of easyplay. Makeup maintenance is no longer to make up for shortcomings, but a kind of fun and interesting attitude towards life for female consumers, and then experience a kind of self-confident, comfortable and interesting attitude towards life and philosophy.

honor

The fifth and best Kawaii award of Miss City in the world in 2006.

other

Xiao Ying is the high pitched lead singer of the chorus and the host of the Japanese Light food unit of "Japanese beauty intelligence king" of Taiwan TV.