Chen Hongyi

Chen Hongyi

Chen Hongyi, director. Graduated from the Philosophy Department of Taiwan University, he is engaged in the creation of experimental films, theater images, videoart, etc. He is now the director of the red production Institute, and is a full-time director of TVC, MV and channel packaging. His masterpieces include "Kaixi oolong tea new human series", "flower ate the girl" and "disappear to see".

In June 2017, his feature film "self portrait" won the Gold Award for best picture at the 10th Granada International Film Festival in Spain.

Personal profile

Graduated from the Philosophy Department of Taiwan University, he is engaged in the creation of experimental films, theater images, videoart, etc. He is now the director of red society films and a full-time director of TVC, MV and channel packaging. Since 1993, he has been the director of TVC's "Kaixi oolong tea new human series", which has been shortlisted for Cannes advertising award. He has directed famous advertisements such as stimmer and ZTE department store, and has won many advertising awards in Taiwan, Hong Kong, China and Asia Pacific region, mobils advertising golden image award, and has been selected into international awards such as British shot and German arch. In addition, his MV works have won many important music awards in Taiwan. In 2008, he participated in the "Taiwan spring" project and directed the film "flowers eat that girl" for the first time. Chen Hongyi's works reflect his strong perception of aesthetics. He keeps improving every shot and pays close attention to every detail, just as he keeps improving his skills.

He has two unforgettable commercials, one for Stimorol gum and the other for Sunrise Department store. The extreme beauty in these two commercials is suffocating, and there is a sharp edge to touch the nerves in the pure. He began to develop his philosophy when he studied philosophy at NTU. At NTC, he not only increased his academic knowledge, but also laid a solid foundation for his study. After this aesthetic perception is transformed into visual expression, it bursts out of vitality.

I suspect that few people can make TV ads so experimental, and no one is still persuading their customers to accept their concepts. Director Chen hung-i succeeded in all of the above, not only making experimental visual performance in TV ads, but also making the audience accept the experiment itself. Only great courage and skilled skills can achieve such a feat.

Related works

cinematographic works

Flowers eat the girl (2008)

Disappearing and watching (2011)

Lenovo U300 ultrabook (starring Yang Liping and art director Ye Jintian) (2012)

Directing MV

Firebird: Yang Qianhua

What time is it? Zhang Huimei

"Just tears" by Zhang Huimei

Tender may day

Embrace may day

Understanding may day

End of loneliness may day

The sea of life may day

Lonely planet may day

Love wrong Li Xinjie 2003

Love you very much Liu Ruoying

Later Liu Ruoying

Liu Ruoying in Chengquan

A lifetime of loneliness by Liu Ruoying

"Have you ever loved deeply" by Liu Ruoying

"Sorry, I love you" by Liang Jingru

Miss you suddenly may day

Society by Wang Wanzhi

Don't cry for him again by Liang Jingru

"No if" by Liang Jingru

"Beautiful woman" by Zhang Xuan

"Ino" by Lu Guangzhong

The black moon

Disco by Xu Jiaying

Fear of heights by Xu Jiaying

What do women think? Zhang Yu, Zhang Jie

"Selling" by Zhang Xuan

"Micro plus happiness" by Yu Kewei

Please give me a better rival Tian Fuzhen

I don't want to leave you alone

The crown of "the hand of a son"

JS combination of love backpacker

"Lemon tree" Su huilun

Talking about love by Cai Jianya

Who are you afraid of

"That girl" by Zhang Shaohan

"Forgetting" Jackie Yang

The troubles of Young Werther

Mosaic by Jolin Tsai

Wayward lover (MV, dance) Wang Xinling

Tired: Wei Lian

"Temporary boyfriend" Yan Jue

Embrace 2014 may day

"Shake off" Ding Dang

The king of Comedy: Li Ronghao

I don't want to leave you alone

Award winning record