Xu Weijie

essential information

brief introduction

Xu Weijie, general manager of planning and copywriting studio, has worked in Shanxi ronghua group, Shanghai front page advertising, Shanghai lizard team, Fushan pharmaceutical and other well-known enterprises. He is good at product marketing planning and newspaper copywriting. Famous new planner, creative marketing expert, China's first functional product planner.

work experience

In 2002, he entered the advertising industry and successively planned VI system of Taigong Tiancheng, Hualongtai and other listed companies, China's first twin Art Festival, Fenjiu Group's corporate culture image exhibition, Wangjiayuan, hot land ZhuangGe and other excellent TV publicity films. In 2006, he switched to the medical and health products industry, and successfully planned the regional market of tiantianqing Hugan tea, youzhitan, Shaolin thirteen moxibustion and other products. In 2007, at the invitation of Fang Jing, the general manager of Shanghai front page advertising company, they went to Shanghai to work. They jointly planned the first family network trading platform in China, such as "zhike.com" and "don't remember words". The "reward for network" event was listed as one of the top ten network events in China in 2007, and "don't remember words" was sold well all over the country. in 2008, he joined the lizard team of a famous marketing organization and planned the "national youth training camp for sea, land and air generals", setting a precedent of more than 1000 consultation calls in a single newspaper advertisement and collecting 450000 yuan on the same day, causing a huge sensation in the domestic marketing planning field and education and training industry. In 2009, he returned to his hometown of Taiyuan and formed an alliance with many planning elites in Beijing, Shanghai, Taiyuan and Shenzhen to jointly create "Xu Weijie planning and copywriting studio", which is famous for its precise planning with low investment and high output. He also serves as a consultant for many domestic enterprises and marketing planning agencies. In 2010, Bama energy walking carpet was planned to go on the market with a single profit. It sold for tens of millions of yuan in Shanxi, Yantai, Beijing, Fujian and Yingkou. With the concept of grafting Bama, the hometown of longevity, it surpassed buduojian, meihuazhuang, baibukang and other similar products at one stroke. in 2011, the company planned to launch the "gold medal coach" abdominal retractor, making a single profit. On the same day, Huashang daily made more than 1500 calls, setting off an unprecedented upsurge of "seizing the market" nationwide. More than 30 first-line markets in Taiyuan, Beijing, Shanghai, Tianjin, Guangdong, Xi'an, Hebei, Shandong, Hainan and Chongqing were all full. in the same year, Tsinghua Tongfang and Tsinghua Ziguang tablet computers were planned to be popular in China at ultra-low prices of 599 yuan and 699 yuan, with a daily maximum of 3000 calls. Shanghai ordered 2000 sets on the same day, and dealers nationwide heard of the news, but did not formally invite investment. The national market was instantly full, and the product supply was in short supply; in the same year, Japan's "jingyubao" was planned to be popular in the country, opening the door with convenient and four in one therapy Disease market, national sales hot. In 2012, he planned the Yao medicine foot soaking product "Bama soup", which set off a nationwide foot soaking health craze. The Beijing single edition of "eating a sheep in three days is better than going to bed after soaking feet" made a profit of more than 200000 yuan, which spread all over the country in a week, and was praised as the No.1 planner in the world.