Wanli
Wanli
Wan Li, Deputy Secretary General of China Business Culture Research Association, special researcher of Chinese Academy of social sciences. He has successively served as the director of the economic and News Work Committee of the China Press and Culture Promotion Association, the general manager of China Economic and trade magazine of the Ministry of Commerce, the Executive Secretary General of the China Science and technology finance investment committee, the director and Deputy Secretary General of the famous brand strategy Department of China Quality wanlihang, and the chairman of the China new brand alliance. He has also served as an expert and consultant of many governments, associations, enterprises, news and academic organizations .
experience
Since 1993, he began the research on China's famous brand strategy and participated in the formulation of national famous brand policies. The "China famous brand development report" was officially submitted to the State Council for decision-making reference. As the main creator, he participated in the establishment of national famous brand strategic leading institutions and national small and medium-sized enterprise associations. He has visited multinational companies and world famous brands in more than 20 countries and regions, including France, Germany, Japan and South Korea. He has interviewed and investigated nearly 100 Chinese famous brand enterprises, including Haier, Lenovo, Shanshan, Air China, Shougang, Wuliangye, Tsingtao beer and FAW, and has done a lot of comprehensive brand planning and promotion work. he has successively opened columns and special pages in more than 100 media at home and abroad, such as people's daily, Xinhua news agency, economic daily, Hong Kong business daily, etc., published hundreds of news reports and research reports, and participated in CCTV, CCTV, Phoenix Satellite TV, Beijing Satellite TV, Hunan satellite TV and other programs as guests for many times.
host
He took the lead in organizing and planning large-scale meetings such as China famous brand development forum, world famous brand in China, China Quality ten thousand mile trip, China food safety action, national small and medium-sized enterprise festival, China Venture Capital Conference, and organized a large number of activities around the themes of China 3.15, China credit, made in China, China quality, etc In addition, it has carried out extensive research on creative industry, knowledge economy, social activities and community operation.
lecture
Mr. Wanli is a distinguished lecturer in President classes of Tsinghua University, Peking University and many other famous universities. His lectures have a broad vision, lofty ideas, detailed cases, passion and vigor. At the same time, he has four characteristics: national policy, academic research, practical operation and expert service. The main contents include the strategic planning and accurate positioning of the brand, the concept design and communication promotion of the brand, and the value promotion and promotion of the brand At the same time, it is widely involved in resource integration, corporate culture, team building, capital operation and other hot topics. As one of the founders of China's famous brand strategy, Wanli teacher's famous brand communication road has traveled all over Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Shaanxi, Chongqing, Sichuan and other places, providing expert consultation and effective services for many enterprises such as household appliances, clothing, food, building materials, finance, medicine, chemical industry, media, agriculture and so on.
works
More than 20 monographs have been published, including famous brand strategy and quality revitalization, enterprise planning, innovative operation and modern management, and professional service series of Fortune 500.
Wanli