Yu Wenbo

Yu Wenbo

Yu Wenbo, born in July 1965, is the brand tutor of Haifei sales management group. He is the founder of the course "champion team replication". He is one of the most legendary figures in China's sales circle. He is the first model who has been promoted from a salesman to a senior manager. He is praised as the "godfather of insurance" by the industry and enjoys the title of "master of China's sales management".

At present, he is the president of insurance island and the chief lecturer of bxtv, a China Insurance Network TV platform.

Personal experience

Born in Beijing in July 1965; graduated from Wuhan University of science and technology in July 1985; stayed in school to engage in administrative work from 1985 to 1994; successively served as counselor, Secretary of general League branch, deputy secretary of general Party branch, deputy director of school industry office and factory director; successively served as insurance salesman, business director, manager of business department, manager of business area, deputy manager of provincial company marketing department and manager of training department since 1994;; In August 1997, he served as assistant general manager of Wuhan Branch of Taikang Life Insurance Company; in August 1999, he served as deputy general manager of Guangzhou Branch of Taikang Life Insurance Company; in August 2001, he served as general manager of marketing department of Taikang Life Insurance Company; in April 2005, he served as secretary general and legal representative of Beijing Insurance Association and Beijing insurance society; in May 2006, he served as deputy general manager and general supervisor of Bancassurance Business Department of Taikang Life Insurance Company; in 2008, he served as deputy general manager and general supervisor of Bancassurance Business Department of Taikang Life Insurance Company In September 2009, he served as deputy director and deputy general manager of Marketing Management Committee of life insurance corporation; since August 2009, he has served as assistant to the chairman of life insurance corporation; since April 2012, he has served as brand mentor of Haifei sales management group; since July 2017, he has served as president of insurance island;

Main achievements

In 1994, he got acquainted with life insurance and went beyond zero. After seven years of hard work, he experienced the whole process of life insurance marketing step by step by business representatives. He became the general manager of the marketing department of Taikang Life Insurance Corporation and became the first senior executive in China's insurance industry who was promoted from a trial marketer to a senior manager. since 1997, he has been shouldering the mission of the industry and began to make a national lecture tour. Up to now, he has made more than 500 speeches and benefited 500000 trainees. He is known as "insurance maniac". with more than ten years of sales management and market management experience, he has provided consulting and counseling services for several famous enterprises, and has been widely praised by customers. He is famous for his strong practicality, and is praised as "marketing channel development and management expert", "sales system expert" and "incentive master" by enterprises. it took two and a half years to increase life insurance from 3 billion to 35 billion every year.

Main works

Publications: 1% progress every day, absolute sales, make life smile, 10 strategies of sales champion, deposit of life; magic marketing (CD) open class: champion team replication, leader mode

People's quotations

Write the goal on the steel plate and the method on the beach. Man is the prisoner of his own thinking. The strongest idea in my mind will come true. The most effective driving force for income is income. Everything is not an external problem, but a lack of internal power - do you have an irresistible inner spirit? The irresistible human spirit is the source of power to make things change and develop to the positive side. It enables us to break through numerous personal obstacles - hesitation, negativity and self limitation. It drives us to move forward towards the goal we have set! Change is a will, not a method. It's useless for a person who doesn't want to change to give him more methods, and a person who wants to change will find a way to change sooner or later. Sales is not only technology, but also art. The whole process of sales is the challenge and forging of human nature. Only by breaking the core wall, opening the window and opening the door, you will have the whole world. In any given environment, people have the last freedom, which is to choose their own attitude. Any team building is a process in which the team surpasses the individual. The greatness of the individual does not guarantee the success of the team. [enterprise executives can succeed in their work and life by adopting a leadership model, the core of which is to find their own advantages and establish relationships with others. Molding the art of leadership -- how to make yourself an outstanding leader, instead of turning the position of leadership into an incentive for personal expansion, we should learn to face up to our position. Before you become a leader, success is only related to your own growth; after you become a leader, success is related to the growth of others. My team has created outstanding achievements that many people can't imagine. This is why, because he pays attention to people's heart, to people's inner strength, to people, not to things. When you focus on things, you will be tired. When you focus on people, it will be different. It doesn't matter what happens. What matters is what it does to me. Correct training is more important than training. Training is not to teach the trainees a certain skill, but to train them to learn self-training. It is epistemology, not methodology. Perseverance is the willingness to fulfill one's promise day after day. You must be resolute and powerful. Excellent marketing leaders certainly know how to care and love. What's more important is that they know when and how to express their tough attitude. [there is no reason for poor performance. Leaders and subordinates with internal driving force fight to create miracles and surpass themselves. When others are desperate, I can see great hope; when others are happiest, I have a sense of hardship; when others are sad, I have the most fighting power. Your face is your heart, and your heart is your real world. In the process of sales promotion, other people can give us little help. The most important thing is to rely on our own persistent efforts Crisis, there is great opportunity behind danger. Focusing on problems, difficulties and development, opportunities are endless. Low goals are more difficult to achieve than high goals.