Lu Xiaoxu

Lu Xiaoxu

Lu Xiaoxu is a famous producer of game music, the founder of Xiaoxu music, and the music director of Beijing Xiaoxu music culture Co., Ltd. In the past ten years, he has led the "Xiao Xu game music team" to create music for thousands of games in Chinese mainland, Hong Kong, Taiwan, Japan and Korea. The representative works include "QQ landlords", "dragon eight", "Chu Xian", "I call MT", "big head gate", "Ao Jian", "Kingdom of Rock", "Three Kingdoms of hot blood", the theme song "perfect world" (water wood age), and "heaven". Bian's attachment (Jinsha) and xiuxianyuan (Chen Chusheng) are the most experienced game music producers in China. Lu Xiaoxu is also a visiting professor of Beijing modern conservatory of music. He has compiled and published more than 10 technical works such as Cubase SX & Nuendo computer music production, and composed songs for Shuimu Nianhua, Zhang Nala, Sun Yue and other singers. He has also set up columns in popular songs, modern musicians and other magazines.

Personal profile

Founder of Xiaoxu music brand, CEO of Beijing Xiaoxu music culture company, famous music producer, singer, songwriter, and entrepreneur of post-80s generation. After years of development, Xiaoxu music has grown into the largest original music brand in China, with more than 100 people. It is headquartered in Beijing and has branches in Shanghai, Chengdu and Guangzhou. In the game music, animation music, ACG secondary music field, has a high reputation, created a large number of high-quality works. His representative works include: Legend of the turret, my name is MT, big leader, Zhuxian 2, Tianlong Babu, QQ fight landlord and other thousands of game soundtracks, Zhuxian qingyunzhi and other film and television soundtracks, and the bad man and other animation theme songs. Xiaoxu music has been invested 60 million yuan by youjiu game, aofei animation, Songcheng performing arts and other three listed companies, which plays an extremely important role in China's music industry.

Lu Xiaoxu studied piano playing when he was 5 years old. He studied composition in Sichuan Conservatory of music. In his early years, he worked as the producer of "Shuimu Nianhua" album. He wrote many popular songs for him, such as "in a foreign land" and "perfect world". He also wrote songs for Sun Yue and Zhang Nala. He has compiled and published more than 10 technical works, such as Cubase SX & Nuendo computer music production, and set up columns in popular songs, modern musicians and other magazines. In addition, in the field of Internet entrepreneurship, Lu Xiaoxu has also made great achievements and rich resources. He is a student of Lenovo star 7, dark horse training camp 6, xiaofantable 11 and Yajie chamber of Commerce cradle plan 11.

In addition to the CEO of the start-up company and the leader of a large music brand, Lu Xiaoxu is also a rock singer. He has composed and sung original golden songs such as landscape painting. Over the years, he has participated in a large number of music performances as a guitarist, keyboard player and band lead singer. He has played as a guitarist and lead singer in the first two-dimensional rock band "Xiaoxu Pro" in China, and has a strong business experience He is a cross-border musician.

Entrepreneurial experience

In 2006, founded Beijing Xiaoxu music culture Co., Ltd

From 2006 to 2010, Xiaoxu music created thousands of popular game soundtracks such as Zhuxian, Tianlong Babu, QQ fight landlord and perfect world.

From 2010 to 2012, Xiaoxu music has grown into a 50 person team, which has gathered the best talents of Chinese animation game soundtrack.

From 2013 to 2014, Xiaoxu music created such popular mobile games as my name is MT and legend of turret.

In 2014, Xujiu music game company was listed on the stock market. In the same year, Xiaoxu music opened branches in Shanghai, Guangzhou and Chengdu, forming a nationwide distribution.

The large-scale concert held by Xiaoxu in 2015 was well received by several people. The staff scale has expanded to 100, becoming the largest music production company in China.

In 2016, Xiaoxu music obtained 50 million yuan round a financing from two listed companies of aofei animation and Songcheng performing arts, which was the largest financing for the domestic music industry in that year. Besides games, animation, film and television soundtrack, Xiaoxu music actively expanded the field of secondary music. Become one of the most influential music brands in China.

Representative works

Lu Xiaoxu's representative works include:

Chen he's Chronicles of the Three Kingdoms

Zhang Liangying & Wang Zhengliang's Tianshu world

Alin's swallow the sky

Chen Chusheng's xiuxianyuan

BY2 "once agreed"

Kinsha's love on the horizon

Tara enjing's the battle of the dragon heart

Lu Xiaoxu has long participated in the album production of top pop singers. He has cooperated with "Shuimu Nianhua" for ten years to produce many popular classic songs such as "perfect world" and "borrow my life". He has also created many songs for Sun Yue's album "happy hourglass", Zhang Nala's album "Kung Fu", "dream" and Zheng Zhihua's new single "between us". He is one of the famous new generation pop music producers in China

Works and books

In the field of music technology, Lu Xiaoxu also has rich achievements and profound qualifications. He has participated in the compilation and publication of many books. In 2009, many of them were used as computer music teaching materials by Communication University of China, Beijing modern conservatory of music and other domestic professional Conservatory of music. At the same time, in popular songs, modern musicians, musical instruments and other magazines, there is a series of personal columns of "Xiaoxu computer music classroom", which has laid a solid foundation in the field of computer music technology

Contribution Summary

Production organization

Xiaoxu music is the largest music production team and ACG music brand in China, covering games, animation, film and television, ancient style and other fields. Its representative works include "my name is Mt", "Legend of turret", "Zhuxian", "Tianlong Babu" and so on. Ten years after its establishment, Xiaoxu music has grown into a large music company with 100 employees, headquarters in Beijing and branches in Shanghai, Guangzhou and Chengdu. In addition to music content, PGC is also doing animation game concerts, virtual idols, secondary artists, music community app, etc. In 2016, Songcheng and aofei animation co invested 50 million yuan in a round, which is one of the top music brands in China in terms of scale and influence.

Xiaoxu music business segment:

Game music

Animation Music

Movie Music

Pop records

Two dimensional artists

ACG concert

Two dimensional music app "Yinmeng"

Live broadcast of singers

Music IP (radio, video PGC)

Music official account

VR audio