Yuan Yue

Yuan Yue

Yuan Yue, male, from Dafeng District, Yancheng City, Jiangsu Province, graduated from Nanjing University, Southwest University of political science and law, Peking University, Harvard University, etc. He is now chairman of the board of directors of Shanghai Municipal decision making Advisory Committee.

His research and works focus on brand management, system marketing system, internal management transformation, leadership building, crisis management, terminal management and marketing research methodology in the field of business administration. Its research focuses on media and government. In addition, he wrote various articles and books for young people with his own opinions, which were deeply loved by the public. He presided over "brainstorming" and showed his wise, elegant and humorous style. On September 16, 2013, he participated in the first domestic commercial Star public welfare reality show "win in China's blue sky and clear water" jointly created by Jiangsu Satellite TV and youmi.com, and served as the leader of the blue sky team.

Dr. yuan Yue, chairman of Horizon Research Consulting Group; founder and CEO of Pegasus travel, a business management service organization; chairman of horizon youth entrepreneurship development center; independent media person; director of angel society; dean of Business School of new Shanghai Business University; doctor of Sociology of Peking University; MPa of Kennedy School of government of Harvard University; Master of law of Southwest University of political science and law; 2007 Yale World scholar; 201 3-2015: American Aspen scholar; vice president of China Market Research Association; visiting professor of Tsinghua University, Zhejiang University, Southwest Jiaotong University, Communication University of China, Xi'an Eurasia University, Central Academy of fine arts, etc.; EMBA / MBA / MPA part-time tutor; published more than 40 books on management, economics, sociology, law, etc., with more than 12 million words.

Personal experience

It provides regular lectures for many famous think tanks, famous universities and international relations institutions in the United States.

1. On the follow-up study of China's private economy (1992-1995), he acted as the project host, and the project was jointly commissioned by the United Front Work Department of the CPC Central Committee and the all China Federation of industry and commerce.

2. Long term research on China's floating population (1994-2000), as the project host, this project includes the life style, organization degree, community management mode of China's domestic floating population, the integration mode of China's domestic immigrants in history, and the special groups of the floating population (beggars, street children, women and children). The project is supported by the American Foundation for a long time.

3. On the research on the psychological endurance of Chinese urban residents to inflation (1993-1996), as the project host, cooperating with the comprehensive Department of the National Bureau of statistics.

4. Research on urban investment environment assessment in China (1994-1999), project director. The project is funded by Hong Kong Guangdong Hong Kong Group and Japan China economic news.

5. From 1994 to 1999, the United Nations Children's Fund (UNICEF) has been the main consultant in the evaluation of projects in China. It has carried out on-the-spot evaluation of more than 10 projects supported by the Ministry of civil affairs, all China Women's Federation, China foundation for the disabled and the Ministry of health of China.

6. Research on the career change history of China's urban labor force (1992-1996), project host. The project is supported by the world bank in collaboration with Professor Calla Weimer of the University of Hawaii.

7. China Communications Market Research (1994-1999), has been commissioned by Ericsson, Motorola, Chinacom, CHINAUNICOM and other large-scale research projects in mobile phones, pagers, data communications, telecommunications services.

8. At the opening of the round table forum, Yuan Yue, the keynote speaker of the Sixth National University Association President annual meeting in 2010, the National University Association President annual meeting and the New Youth Leaders Forum, said that college students should "play" in society as soon as possible.

9. In June 2018, he served as a member of the new Shanghai Municipal decision making Advisory Committee.

personal honor

Founded in 1992, he served as chairman and president.

Social activist who provides lectures for Carnegie Center for international peace, National Committee on Sino US trade, Oxford University, Japan's Japan China economic news, etc.

At the same time, he is the columnist and host of China business daily, financial times, business weekly, sales and marketing and other media.

Representative of European Association for public opinion and market research, Beijing, China

Vice president of China Market Research Association (CMRA) and chairman of Public Relations Committee

Development strategy consultant, BOCOG

Guest lecture of School of public administration, Tsinghua University, development strategy consultant of the school

Adjunct professor of Southwest Jiaotong University

MBA tutor of International Business School of Nankai University

Special lecturer of huimingjia.com

educational background

Doctor of sociology, Peking University, 2004;

2001 MPa, Kennedy School of government, Harvard University, USA;

In 1988, he entered Southwest University of political science and law without examination and obtained a master's degree in law;

Bachelor of law, Nanjing University, 1985;

He graduated from Xinfeng middle school in 1981.

Research direction

Research and works focus on brand management, system marketing system, internal management transformation, leadership building, crisis management, terminal management, marketing research methodology, especially qualitative research methods.

Media Studies

He once served as the project leader of audience positioning research of important emerging media in mainland China, such as Southern Weekend (Guangzhou), Beijing Youth Daily (Beijing) and CCTV-2, and was the main research consultant of CCTV's business and economic programs;

Government research

He is the consultant of special consulting projects of Beijing, Shanghai, Tianjin and other local governments as well as civil affairs, social welfare, foreign investment management departments of the central government. He has been responsible for important projects including the evaluation of Chinese mayors and the evaluation of investment environment of urban development zones.

The main contents of "breakthrough of marketing thinking and practice" are as follows:

The first lecture: the ternary structure of brand marketing (1)

1. Current situation of marketing research

2. An overview of the ternary structure of marketing

Lecture 2: the ternary structure of brand marketing (2)

1. "Demand technology formal model" of product R & D

2. Research on the three sources of products -- the influence of related products (1)

Lecture 3: the ternary structure of brand marketing (3)

1. Research on the three sources of products -- the influence of related products (2)

2. Research on the three sources of products

3. Research on three sources of products -- internal demand fragment

Lecture 4: the ternary structure of brand marketing (4)

1. Product research summary

2. Population research group division

Lesson 5 three no structure of brand marketing (5)

1. Crowd research -- the value of special symbols

2. Crowd research -- emotional value and emotional value

3. Crowd research -- blue collar group segmentation

Lecture 6: the ternary structure of brand marketing (6)

1. Scene Research

2. Complete integration of ternary structure

Social marketing

1. What is social marketing

2. Three points and one line rule in social marketing

3. Social marketing promotes brand value

Shup strategy of experiential promotion

1. Experience factor involved in marketing process

2. Choice affects demand

3. Experience consumption -- a more convincing marketing mode

4. Simulation experience guided by objective information

9. Shup strategy of experience promotion (2)

1. Overview of consumption experience mode

2. Personal consumption experience mode (Part one)

Shup strategy of experiential promotion

1. Personal consumption experience mode (2)

2. Intervention marketing behavior

3. Marketing is equal to commercial behavior intervention

Main works

Contribution Summary

Empirical China: zero point survey: Digital interpretation of people's life

Zero point survey: the method and experience of public opinion survey

Harvard practice

Justice

China side, America side

Walking into the wind and Moon: a survey of underground sex workers

Boss's side, staff's side

Charm wins the world, step by step is zero

New justice: a new vision of public management

New perfect match: new vision of marketing management

Theory and practice of public opinion survey

Perfect match

Experiencing Harvard

Civilian side, rich side

Survey report on Chinese consumer culture

Market Research Manual

Observing China

IX zero point survey

Brainstorming: the wealth debate

Workplace

Investigating the truth of Chinese life

Absolute nerves

New marketing menu

Deep breathing strategy

Brainstorming: winning the workplace

Brainstorming business opportunities

Insight: new business conditions towards recovery

Training: the new way of parents and children for the only child generation

My way in the world

Stand at attention, keep up with the workplace

Black apple: Yuan Yue's human class

"We, the post-90s! 》

Toss while you are young

Main comments

Yuan Yue said: many universities do not know whether their majors can be used in their work. If they can take a year off to start a business, or practice for a year and then come back to study, they will have a clearer plan for the future. Pay attention to practice, entrepreneurship needs to change from the campus; if you are still hesitating, you'd better not take the road of entrepreneurship; do the tossing things well while you are young. Internet business model is not suitable for popularization. Internet plus is a mainstream, but not everyone needs "+".

Yuan Yue suggested that young entrepreneurs should take part in social practice and social experience, go to start-up enterprises for internship and social welfare services, expand social contact, improve observation and accumulate social resources, "no matter how deep the water is, jump down first.".

Yuan Yue also said that there is no employment side with entrepreneurial spirit