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Geely Auto
Geely Automobile Group, a subsidiary of Zhejiang Geely Holding Group, is headquartered in Hangzhou, Zhejiang, China. It has automobile and powertrain manufacturing bases in Taizhou / Ningbo, Zhejiang, Xiangtan, Hunan, Chengdu, Sichuan, Baoji, Shaanxi, Jinzhong, Shanxi, and overseas factories in Belarus and other countries and regions.
Geely Automobile Group is a leading automobile manufacturer in China, aiming to become the most competitive and respected Chinese automobile brand.
Geely Automobile Group owns Geely Automobile brand, link brand and geometric brand, owns 49.9% shares and all management rights of proton automobile, and 51% shares of luxury sports car brand lutes.
In April 2019, Geely Automobile signed a contract with the Organizing Committee of the 19th Asian Games to become the official automobile service partner of Hangzhou Asian Games, and officially launched the Asian Games strategy with the theme of "technology Geely, happy Asian Games", marking that Geely Automobile Brand upgrading has entered a new stage.
Company profile
More than 1000 domestic sales outlets and more than 400 overseas sales and service sites, product sales and service network all over the world.
In 2018, Geely Automobile Group's total sales reached 1500838 vehicles, with a year-on-year growth of 20.3%. Its market share increased from 5% in 2017 to 6.3%, realizing the milestone leap of annual sales exceeding 1.5 million vehicles for the first time, ranking fourth in passenger cars and first in Chinese brands.
Geely Automobile Group has formed a global R & D system, with five design and modeling centers in Shanghai, China, Gothenburg, Sweden, Barcelona, California and Coventry, and five engineering R & D centers in Hangzhou, Ningbo, Shanghai, Sweden and Coventry.
Geely Automobile Group takes "independent breakthrough and innovation, integration of global wisdom and mastery of core technology" as its R & D concept, and implements the strategies of "product platform", "safety first", "energy diversification" and "intelligent technology".
In addition, Geely and TD are rated as the world's top ten dc1.5t turbocharged engine in the joint development of dc1.5t and dc1.5t. "Technological system innovation project construction of Geely's strategic transformation" won the second prize of national science and Technology Progress Award (first prize vacancy), "R & D and industrialization of Geely's car safety technology" won the first prize of science and technology of China's automobile industry, and the group won the quality award of Zhejiang provincial government in 2017.
Geely Automobile Group adheres to the core value concept of "happy life, Geely company", adheres to the sustainable development strategy for a long time, provides users with high-quality products and high value-added services through the application of leading safety, intelligence, new energy, Internet of vehicles and environmental protection and health technologies, and is committed to becoming the leader of China's new energy and energy-saving technology, creating a global influence and international competitiveness Striving for strength and being respected, China's auto brands make unremitting efforts to realize the dream of China's auto power!
Symbol meaning
In 2014, Geely Automobile released a new brand strategy and put forward the brand mission of "building everyone's boutique car".
The brand new logo of Geely Automobile continues the design concept of six gems in the era of brand 3.0. Taking the extended universe as the design source, it integrates starlight silver, deep sky grey and earth blue, showing Geely Automobile's upgrading from the blue sky and earth in the era of brand 3.0 to the pursuit of the vast universe.
The brand-new logo has more texture and sense of science and technology, which makes the image of Geely Automobile Brand glow with brand-new flavor, symbolizing that Geely Automobile will enter a brand-new strategic era of youth, science and technology and globalization.
Brand strategy
In 2014, Geely Automobile released a new brand strategy and put forward the brand mission of "building everyone's boutique car".
Major events
1986-1999
On November 6, 1986, Li Shufu started the entrepreneurial process of Geely with refrigerator accessories as the starting point.
In 1989, the company changed production to high-grade decoration materials and developed the first Chinese made magnesium aluminum curved plate.
In April 1994, he entered the motorcycle industry and built China's first luxury pedal motorcycle.
In June 1994, China's first luxury pedal motorcycle was born.
In May 1996, Geely Group Co., Ltd. was established and embarked on the road of large-scale development.
In 1997, it entered the automobile industry and became the first private car enterprise in China.
On August 8, 1998, the first Geely car went off the production line in Linhai City, Zhejiang Province.
2000-2009
In 2001, Geely officially obtained the national automobile announcement.
In March 2003, Geely car successfully passed the "3C" certification.
On March 24, 2003, Zhejiang Geely Holding Group Co., Ltd., which is mainly engaged in the development of automobile industry, was established.
In August 2003, the first batch of Geely cars were exported overseas, and Geely achieved a "zero breakthrough" in car export.
In May 2005, Geely was successfully listed in Hong Kong (0175hk), taking an important step on the road of internationalization.
On September 12, 2005, Geely Automobile made its debut at the 61st Frankfurt auto show, realizing a historic breakthrough for China's independent brands to participate in the world's top auto show in the past 100 years.
On January 23, 2007, Ukrainian SKD project was officially launched, and the first batch of 300 sets of KD have been shipped, realizing the breakthrough of zero overseas production of Geely Automobile.
On May 18, 2007, Geely announced to the industry that it has entered the period of strategic transformation, becoming the first automobile enterprise in China to enter the period of strategic transformation.
On March 27, 2009, Geely successfully acquired Australia DSI, the second largest automatic transmission company in the world.
2010 to present
On March 28, 2010, Geely acquired Volvo car company. The final equity acquisition agreement was signed in Gothenburg, obtaining 100% equity and related assets (including intellectual property rights) of Volvo car company.
On August 2, 2010, Li Shufu, chairman of Geely, Lewis booth, chief financial officer of Ford, and others attended the delivery and signing ceremony held in London, UK. Geely completed the acquisition of all shares of Volvo car company of Ford Motor Company.
On July 9, 2012, the 2012 Fortune 500 list was released. Geely Holding Group entered the Fortune 500 for the first time with an operating income of US $23.355.7 billion (about RMB 150 billion).
On February 1, 2013, Zhejiang Geely Holdings Group announced the acquisition of 100% equity of British manganese copper holdings, and acquired all the business and core assets of the latter at the price of 11.04 million pounds.
On April 1, 2014, President Xi Jinping and his wife Peng Liyuan, accompanied by King Philip of Belgium and queen Mathilde, visited Volvo Belgian root factory and jointly unveiled 550th 000 cars produced by Volvo root factory (thirtieth cars for China's market). Same as below.
On November 20, 2014, Li Keqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, visited the headquarters of Geely in Hangzhou.
On December 15, 2014, Geely Borui, the first medium and high-class car with epoch-making significance, was released worldwide.
On October 27, 2015, 1.8td engine was selected as "China heart" top 10 engines in 2015.
On October 20, 2016, Geely launched its new brand lynk & Co in Berlin.
On November 5, 2016, at the gala Party of the 30th anniversary of the founding of Geely Holding Group, Geely Automobile Group officially released "Geely Automobile 20200 strategy", which plans to achieve the phased strategic goal of annual production and sales of 2 million vehicles by 2020, and become the most competitive and respected Chinese automobile brand.
On May 10, 2017, Geely officially released the technology brand of "Intec humanized intelligent driving technology", and set may 10 every year as Geely Automobile Technology open day. "Intec humanized intelligent driving technology" is a driving technology solution of Geely Automobile, which takes humanization as the core, integrates global intelligent technology and conforms to the intelligent era. Intec has constructed the technical path for Geely Automobile's future development, which will boost Geely Automobile Group's "20200" strategy to further development.
In the brand label of Intec, "in" stands for intelligent, integration and trend, "Tec" stands for technology; "Intec humanized intelligent driving technology" includes "efficient power technology G-Power", "Humanistic safety technology g-safety", "intelligent driving technology g-pilot", "healthy ecological technology g-blue" and "intelligent interactive technology" In addition, the technical content modules covered by Intec will be gradually upgraded with the progress of science and technology.
On June 23, 2017, Zhejiang Geely Holding Group and Malaysia drb-hicom group (hereinafter referred to as "DRB") signed a final agreement to acquire 49.9% shares of drb-hicom's proton and 51% shares of luxury sports car brand lotus.
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