Goff
Goff
The GF brand was first born in 1992, the first male nursing brand in the market. It is also the leading professional male nursing brand in China. The product line crosses three major fields, including skin care, hair care and perfume. GF is committed to providing the best personal care solutions for young Chinese men.
Brand introduction
Goff brand was born in 1992. It is the first men's care brand in China's cosmetics market and the leading professional men's care brand in China. Goff is committed to providing young Chinese men with the best personal care solutions. While helping them improve their personal image, Goff encourages them to face the challenges in life and be themselves.
Goff is the only brand in the Chinese market specializing in the production of professional cosmetics for Chinese men. It has three major areas, including skin care, hair care and perfume, and is dedicated to developing professional nursing products for the majority of male white-collar workers in China. Recently, GF men's perfume has released pine needle flavor Cologne NO.527.
Brand culture
Brand core spirit
Goff has always been committed to helping men improve their personal image, guiding them to accept more fashionable and positive attitude and concept of life, so as to achieve the realm of "everything, calmly face".
Custom made for men
For more than 20 years, Goff has devoted himself to the study of Chinese men's skin texture, skin care needs and living habits, and has continuously developed high-grade customized products for Chinese men. Made 18 series, more than 140 single products, products across the face skin care, face cleaning, perfume and body care four major areas.
UN attitude
UN series is a brand-new facial skin care series created by Gough brand aiming at China's young consumer market. It reflects the young people's personality of not sticking to one pattern, not conservative, not blindly following, not compromising, accepting challenges and being brave in innovation!
development history
In 1992, Goff, the first male skin care brand, was born in China's cosmetics market.
From 1998 to 2000, Gough classic series and Levin series were launched successively.
In 2003, Gough brand invested a lot of money to invite international superstar Tony Leung as the brand image spokesperson; repositioned, new interpretation of Gough brand, and successfully integrated all products.
On September 17, 2014, the activity of "good image of Goff wins life - healthy and decent class for men" jointly launched by Goff, a professional nursing brand for men, and the men's decent award was held in Beijing bird's nest. From the world's largest public relations consulting company, Mr. Liu Xiping, chairman of Wanbo Xuanwei in China, and fashion director of men's health magazine.
The press conference before the 2016 Shanghai international marathon was held in Shanghai. For the first time, Shanghai Jiahua helped the marathon with its men's brand Goff.
Its products
Number of SKUs of brand products
Divided into 9 professional nursing series, nearly 50 products.
Core additives of Gough products
"Sand shield energy gathering yuan"
Goff