Bank of Beijing Consumer Finance Co., Ltd.

Beiyin Consumer Finance Co., Ltd

On March 1, 2010, BOC Consumer Finance Co., Ltd., the first consumer finance company wholly owned by Bank of Beijing, was officially launched. The establishment of this new type of non bank financial institution will not only make China's consumer financial industry operate normally and develop rapidly, but also inject new vitality into the development of the whole financial industry.

significance

The establishment of the first consumer finance company in the territory of the Bank of Beijing is a major measure for the bank to implement the macro policy of "expanding domestic demand and stimulating consumption" of the Party Central Committee, the State Council, the Beijing Municipal Party committee and the Beijing municipal government. It is also an active exploration to implement the regulatory requirements of "increasing financial innovation and adjusting service structure" of the China Banking Regulatory Commission and the Beijing Banking Regulatory Bureau. The opening and operation of Beiyin Consumer Finance Co., Ltd. will be convenient for the majority of consumers, especially to meet the consumption financing needs of young people, young families and middle and low-income households. It not only widens the personal financing channels, but also expands the coverage of consumer finance business, so that the middle and low-income groups can also enjoy convenient and fast consumer finance services, which is of great significance to the reform of consumption concept and the promotion of consumer finance Consumption growth and improvement of people's livelihood will have a positive impact.

idea

At the unveiling ceremony of BOC Consumer Finance Co., Ltd., Yan Bingzhu, chairman of BOC, said that after opening, BOC Consumer Finance Co., Ltd. will strictly implement the requirements of governments and regulatory departments at all levels, adhere to "high starting point, high positioning and high standard", take customers as the center, actively innovate product services, continuously improve internal control system and establish new business development mode To effectively meet the consumer demand of the people, and strive to build a modern first-class consumer finance company with distinctive characteristics and professional care. The Bank of Beijing will take the establishment of Beiyin Consumer Finance Co., Ltd. as an opportunity to further innovate the service mode, enrich the financial products, improve the service quality, shape the service characteristics, actively explore new ways to expand domestic demand and stimulate consumption, fully meet the consumption needs of the broad masses of middle and low-income people, and enable the residents to enjoy a comprehensive, diversified and package of financial services, so as to make the living environment better People's life is better, richer and more dignified.