the near one pleases and the far one comes -- to do one 's utmost to satisfy people near and far
The Chinese idiom, Pinyin, is j ì NYU è Yu ǎ NL á I, which means to make people nearby happy for the good, and people from afar will come to join us when they hear the wind. It used to mean that those in power give favors to win people's hearts. From the Analects of Confucius · Zilu.
The origin of Idioms
Confucius' Analects of Confucius Zi Lu in pre Qin period: "Ye Gong asked about politics. Confucius said, "those who are near say (please), and those who are far away come."
Idiom story
In the spring and Autumn period, Shen Zhuliang, a senior official of the state of Chu, was known as Ye Gong because he granted land to Ye. Confucius traveled around the country and came to Ye Yi of the state of Chu. Ye Gong asked him how to govern a place. Confucius replied, "those who are near will be happy, and those who are far away will come." Tell him to make the people in the territory happy first, so people from afar will come to join him.
Idiom usage
Examples outside the doors of folk hotels, there are often words such as "an Yu merchants, Ren Huan Xing Tai" and "near and far away, feel at home". Li Kefei's the old record of Jinghua
the near one pleases and the far one comes -- to do one 's utmost to satisfy people near and far
carry on what one's father started - kè shào jī qiú
It's the thought that counts. - lǐ qīng qíng yì zhòng