Past and present

Past and present

Shanghai jinlaiguxiang catering Co., Ltd. is an enterprise focusing on snack technology development and brand catering chain. The company's "hot Kung Fu Malatang" was founded in 2006, mainly engaged in bone soup Malatang, hot and sour powder, juice milk tea and other popular snacks. Since the brand was listed, it has achieved good results. At present, there are more than 1000 franchise stores in China.

Company profile

Shanghai jinlaiguxiang catering Co., Ltd. is an enterprise focusing on snack technology development and brand catering chain. The company's brand hot Kung Fu Malatang is a perfect combination of Chinese fast food and snacks. It mainly deals in bone soup Malatang, hot and sour powder, juice milk tea and other popular snacks. It has the characteristics of no delicious and rich nutrition. The company has a catering product R & D team, which provides unified product formula for its brand franchise stores. Combined with the standardized process, even people without catering industry experience can become qualified franchise owners after a short training.

development history

Brand creation

After the brand founder Liu Zhengmei came back from Japan, she invested 500000 yuan to set up the hot Kung Fu Malatang. Malatang gives people the feeling of being hot, so she chose the word "hot". By chance, she saw that Chinese Kung Fu is popular all over the world, giving people a strong feeling, so she chose the word "Kung Fu". Ms. Liu Zhengmei finally named the brand "hot Kung Fu". The first store is located in Miaoqian street, Songjiang District, Shanghai. After opening, the business situation is quite good. Many people feel that it tastes good after eating it, and take the initiative to ask for cooperation. From then on, hot Kung Fu started the franchise mode.

Rapid development

After a period of development, there are more than 300 franchisees in the country, including white-collar workers, civil servants, employers, migrant workers and foreigners. The reason why franchisees choose hot Kung Fu Malatang as a venture project is from the product taste, company strength, store management and other aspects of comprehensive investigation and comparison. Hot Kung Fu spicy hot mainly focuses on bone soup spicy hot, with barbecue, hot and sour powder, juice milk tea and other products. The company will invest a lot of money and manpower in the research and development of new products to support the development of hot Kung Fu franchise stores.

Future prospects

Under the leadership of Ms. Liu Zhengmei, hot Kung Fu brand will continue to increase the development of new products and the improvement of existing products, so as to keep pace with the times. In order to expand the popularity and influence of hot Kung Fu brand, the company invested a lot of money in brand promotion, supply chain construction, existing store upgrading and other links to comprehensively enhance the competitiveness of hot Kung Fu brand in the catering industry.

Brand honor

Hot Kung Fu Malatang has rapidly developed from an ordinary street snack bar to a famous national chain catering brand. The inspirational story of its founder, sister Liu, has also been tracked and reported by major media. It has been broadcast in Hebei satellite TV - family story meeting, Qinghai Satellite TV - youth entrepreneurship story, Shanghai lifestyle Channel - popular food, and Tourism Satellite TV - unite the world, It gets a lot of attention.