exceedingly wealthy men

rich merchants

The synonym "rich merchant" generally refers to the rich merchant. In Chinese, the phonetic alphabet is h á OSH ā NGJ ù g ǔ, which means the big merchant. It comes from the history of the Song Dynasty, Shihuo Zhi II.

The origin of Idioms

In the history of the Song Dynasty, Shihuo Zhi (Part 5), it is said that "all the profits of false estimation go to the great merchants."

Idiom usage

As subject, object, attribute; used in writing. At that time, the trade industry was gradually prosperous, and they often exchanged with literati and officials. (Liang Qichao, the general trend of the changes of Chinese academic thought, Chapter 3, Section 1)