Wu Feng

Wu Feng

Wu Feng, born in August 1962, is a professor and master supervisor of School of economics of Sichuan University. He is the director of Real Estate Market Research Institute of Sichuan University. He has been engaged in real estate research and Practice for a long time and is a well-known real estate expert in the region. Director of Sichuan Marketing real estate branch, individual member of China Marketing Association.

Character experience

In 1982, bachelor's degree 1987, master's degree < br > in 1989, visiting scholar of international business, School of business, Chinese University of Hong Kong < br > in 1999, senior visiting scholar of School of economics, Tilburg University, Netherlands < br > in 2002, he won the "Canadian Research Award" and senior visiting scholar of British Columbia (UBC)

Teaching courses

Bachelor degree: marketing management, enterprise strategic management < br > Master degree and MBA: corporate strategy < br > Master of Public Administration MPA: city brand and city strategy

research field

Consumer goods marketing and enterprise marketing strategy, real estate marketing, real estate industry economy and market research, enterprise strategy, international investment, etc.

academic achievements

He has published dozens of papers in Xinhua digest, economic trends, finance and trade economy, international trade and other national authoritative core journals and core journals; < br > he has published 5 monographs such as consumer marketing, marketing management, technology market theory, enterprise management; < br > he has undertaken the National Social Science Fund, Sichuan social science fund and soft science fund It has undertaken a number of horizontal research projects of state-owned enterprises and government departments such as China Construction Bank Sichuan Branch, China Mobile Chengdu company, China Unicom Sichuan company, Chengdu Housing Administration Bureau, Chengdu cigarette factory, etc.

Social service

He is an individual member of AMA of American Marketing Association and director of real estate special committee of Sichuan Marketing Association; < br > social and economic consultant of Sichuan Provincial Bureau of statistics; < br > expert consultant of Chenghua District of Chengdu City; < br > special expert columnist of Sichuan situation, < br > media real estate such as CCTV economic half an hour, people's network, soufun.com Special economic review.

Consultation work

Provide real estate development planning consultation for Chengdu Housing Management Bureau and other real estate industry authorities, Chengdu Chenghua District, Wenjiang District and other local governments; < br > provide real estate development planning consultation for China Mobile Sichuan company, Chengdu cigarette factory, Lanzhou cigarette factory, China Telecom Chengdu company, China Construction Bank Sichuan Branch, PetroChina Southwest sales company, China Salt Sichuan company and other large and medium-sized enterprises Provide management consulting; < br > provide management consulting for Vanke, Blu ray, Zhixin, CNOOC, Fudi, Borui and other dozens of large and medium-sized real estate developers in and out of the province.
Consulting content involves marketing, company strategy, brand strategy, process reengineering and so on.

Representative thesis

Representative works

Main research project

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