Using the introduction of a third party is undoubtedly a very good marketing technique. Unless you have numerous potential customers, don't ignore the role of the third party. It's a good way to introduce yourself to potential customers through a third party, but it's not the only good way. If there is only one method that can be used in your opening remarks, then the third party method is undoubtedly the most sensible.
Although it is easy to get customers' favor with the help of a third party, if the skills are used improperly, it will cause the opposite consequences.
Telemarketer: "Hello, is that manager Sun?"
Client: "I am, what's the matter?"
Telemarketing personnel: "Hello, manager Sun, I'm from XX company. Your friend Li Yue introduced me to call you. We are a professional training company, so he asked me to call you and ask if you have this demand? "
Customer: "I'm sorry, we don't have any plans for this at the moment." (hang up)
The mistake in the above dialogue is to rush to sell the product. Many telemarketers often make this kind of mistake in their daily work. As a result, they not only lose their customers, but also their human feelings. Therefore, when using the "third party introduction method" to start a topic, we must pay attention to the following points:
(1) Firstly, it explains the relationship with the introducer;
(2) Convey the compliments and greetings of the introducer;
(3) The products of the company have been affirmed by the introducers;
(4) Skillfully guide customers to things related to products;
(5) Don't introduce the product before the customer understands the relationship with the introducer.
With the help of a third party, it is easy to win the favor of customers
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