Before making a phone call, understand the customer's needs

Many telemarketers make 100 strange calls every day, hoping to make 88 deals. In fact, if you don't understand the needs of customers, your sales are doomed to be unsuccessful. Therefore, before you call the customer, you should first understand the customer's needs in detail.

In addition, the understanding of customer needs should be complete and clear.

It means that we should have a comprehensive understanding of customers' needs. What are the needs of customers? What is the most important of these requirements for customers? What are their priorities?

Clarity means to know what customers' specific needs are and why they have them. Many marketers are aware of customers' needs. For example, customers say, "I'm going to have smaller laptops." This is a specific demand, but they don't know why customers want smaller laptops. "Clear" means that we can find the cause of customer demand, which is also the demand behind the demand and the real driving force for customers to take measures. Finding this motivation will be very helpful for us to guide customers to make decisions.