Be good at building momentum and hold the leading position in the market

If an enterprise is too poor, customers will doubt its strength. From this we can see that "money" and "potential" are two links of mutual growth. If you get one of the two, you can easily get all of them.

In July 2000, a sensational news appeared on the home pages of several famous websites in China

An enterprise in Wenzhou, China, has issued an invitation to the White House for $2 million, inviting President Clinton to serve as the company's "image ambassador" after he leaves office.

The mainstream media in the United States also quickly forwarded the news. After all, the election is just around the corner, and political bombs are scarce. The "certain enterprise" mentioned here is Wenzhou Fapai Clothing Co., Ltd., which has just been set up and takes suits as the leading product. Almost all colleagues think that this is "pure hype" and an "international joke". Since then, the silence for more than half a year, people have almost forgotten this "joke.". The French company unexpectedly received an email from former US First Lady Hillary Clinton, making it clear that her husband, who is already a free man, is willing to seriously consider the invitation of the "French" and looks forward to further discussion with the company.

In fact, whether Clinton finally agrees to be the spokesman of the "Legalists", the prestige of the "Legalists" will be enhanced. Because people will think: dare to ask Clinton to be an "image ambassador", the strength of this enterprise must be extraordinary.

There is no doubt that if the image of an enterprise or entrepreneur has influence, it can attract more potential consumers.

"Potential" naturally can't fully represent the internal strength, but if it can't create "potential", it must have no strength - this is the logic of "money" and "potential" in business.