Think from the customer's point of view

Excellent salesmen pay attention to customers rather than the product itself. They often consider problems from the perspective of customers before selling, and feel the same way. This is totally different from a bad salesman who only focuses on selling products to customers without considering whether they really need them from the perspective of customers.

When customers think that the price of products is high, although the reasons are different, the main reason is that they want to buy cheap goods. The sales staff should be able to think from the customer's point of view, understand his needs, and then introduce the right things to him. They should make the customer feel that what he is buying is very suitable for him.

For example, if the customers who buy cans think that the price of the product you recommend is a little expensive, you should not emphasize how good the brand is. You should say, "the price of the product of that brand is a little higher. I suggest you buy another brand. It's not wrong. The price is five cents cheaper." If she has the intention to buy, we should understate the shortcomings of this product, so that customers can understand the internal situation of the can. You might as well say: "many customers eat this can and say that although the color is slightly worse, the taste is not bad at all." Such an explanation is in line with our principle of not cheating customers, and meets the needs of customers.

Many business transactions, the key lies in the salesperson to grasp the real needs of customers, and targeted marketing.